Wigan Warriors have launched a new advertising campaign in London ahead of their forthcoming game against Catalans Dragons.
The Warriors host the Dragons on Saturday 5th September at The Den in SE16, London with an advertising campaign that is now well underway in the capital.
Spearheading the campaign is a high impact range of adverts at London Bridge Station, one of the busiest train stations in the UK.
With over a million customers passing through the station each week, London Bridge – just four minutes from The Den – is one of London’s two main train stations south of the River Thames, with Waterloo being the other.
The station has a railway terminus that serves the South of England and a London Underground station that connects to the rest of Central London as well as Euston Station for fans travelling down from the North West.
One of the oldest stations in the world, having opened in 1836, London Bridge also serves a large number of workers from the London financial district based in Canary Wharf.
Complementing the activity at London Bridge will be an extensive campaign in South East regional media which will see the Warriors displayed in a range of publications and What’s On guides, as well as in the London Boroughs of Lewisham and Southwark.
Warriors Marketing Director Simon Collinson said: “The club is leaving no stone unturned as we look to spread the word that Super League is coming to London.
“On a weekend where there is no Premier League or Championship football in the Capital, it is a fantastic opportunity to showcase the Wigan club and Rugby League to the people of London.
“This advertising campaign integrates with a big digital and social campaign and is underpinned by the positive work we are already doing with community clubs, Try Tag Rugby, Marie Curie, the business community and Millwall FC and will give us every chance to increase our reach in the South East. It going to be a great day and we look forward to hosting another fantastic event.”