I think getting more females involved at all levels of the club, Board room down, would be an advantage. I think with the right match day packages, special events etc, the club could attract more female supporters. Im thinking of the twenty to thirty somethings who like to go to events in groups.
Another suggestion would be to employ people on a commission basis to sell tickets and season ticket.
Also canvassing business to buy season tickets to use as incentives for staff. A lot of sales led businesses give prizes to sales teams for good weekly, daily figures.
I think one of our most under used assets are the players themselves. I know many work, but I would like to see more promotion work done by the players. The PNG lads for example accompanied by a member of the publicity team giving out flyers with discounts around Pontefract, Exscape, and generally trying to engage with the public.
Our lass has only been with me once, she wasn't too chuffed about sitting there cold with no pre or half time entertainment and she was bored but it we signed somebody resembling Dale Cardoza she'd be there every week,,,,,,,,,, she liked that bit of the match lol