Gates declining has to translate into less people interested in the sport and hence will impact TV audience.
Go steady. Thursday nights gates are supposedly people who can't get there staying at home to watch it on the box. Thus gates declining = TV audiences increasing in this instance.
In theory if seeing RL live on TV gets the fans leaving their living rooms and not watching all the TV adverts by attending games in person it's gates up and the TV companies miffed. There's a balance here and it's not necessarily gates down at matches = bums on armchairs down?
After a fashion TV and Clubs grounds fight for the same audience??