The thing about 'nicknames' is most of them used to be about who they represented, the locality. Roughyeds, Loiners, Chemics, Wire. But with the advent of SL it was felt those names couldn't be marketed/promoted, sold as a soft cuddly toy. I say nonsense!
This argument has been going on continually with my club Oldham. I think Roughyeds is a great name for a rugby club. But the argument goes that you can't 'market' a Roughyed. What is a Roughyed? That argument shows, to my mind, a lack of imagination and creativity.
Setting aside it's actual origins a Roughyed can be whatever you want it to be. Now, at the moment the mascot is a lion!!! Like that's not been done elsewhere. I personally hate it. I thought the Bear was a good embodiment of what a Roughyed can be. The problem is, it's tarnished by what happened when the original club went bust. But I would be happy to see it's return.
But back to main argument, there is no reason why traditional nicknames can't be incorporated. There are United's, citys, warriors, wolves, rhinos, bulls and tigers galore. But there is only one Roughyeds, one Loiners, one Wire. I argue to retain these nicknames as they are part of our heritage.