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Chris_T

Member Since 20 Jun 2004
Offline Last Active Yesterday, 09:20 PM
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Posts I've Made

In Topic: Marketing Meeting

13 January 2015 - 09:21 PM

The new fans marketing team had their second meeting last Thursday which was again well attended. With loads of excellent ideas being thrown around it was decided that things needed formalising a little, when a chairman was called for all eyes turned to me! Chris Terry lifelong fan, no marketing expertise but im willing to have a go!There is no committee as such and of cause everyone is welcome to join us and help in any way possible, many hands make light work! If you struggle to make the meetings but would like to be involved PM me your email address and I'll add you to our mailing group.

We have decided to focus our efforts on the first League game of the season at home to Workington. Last years game, again in Feb attracted 559 hardy souls, if we can increase this to 560 we will be pleased, we all all in for the long haul and are fully aware that any increase in support is likely to be steady but we'll stick at it and see where we get. The basics so far are outlined below.

  • Design a match day promotional flyer/poster to be distributed to local pubs/clubs/shops/anywhere we can! we have decided to include outposts such as Birstall,Birkenshaw,Gomersal,Drighlington in the hope of reaching new supporters.

  • We have earmarked the three Saturdays leading up to match day to get out and about with Battler. Its looking like a visit to Tesco Batley, Aldi Batley and J27 Retail park. 2 members of the Marketing team (or volunteers from here!) will escort Batler and the club have given us the go ahead to give out some offers for the game, particularly aimed at new families, along with a prize draw for tickets to the game.

  • Our aim, whatever marketing we do, is to collect details of the existing/prospective fans, email addresses etc. to allow some direct marketing in the future. Also to get an idea of where the majority of our fans come from, demographics etc. to allow us to concentrate our efforts for maximum reward.

  • We have one member who has land overlooking the Railtrack outside Batley station. We are to build an 'A frame' advertising trailer which will advertise the upcoming matches and will be visible to rail passengers throughout the week then will be driven around town on a Saturday morning.

  • The club have already set out to improve the Website and have a new chap on board who will be working solely on the social media updates for the club and we will look to Re-tweet, Like and share as much as possible to try and create a Buzz around the club for the coming season.

  • Our main aim is to bring in new fans but we are also hoping to work on what sports marketing types call 'Fan Engagement'. We will use the Video link on the website for mid week interviews with Players/coaching staff hopefully something light-hearted and an insight to the personalities of the players at the club.

  • We are looking for prominent sites around the area for advertising boards/banners and may look to swap advertising space, with companies having a perimeter board at the ground in exchange for a Bulldogs board on their property. (if you know anywhere good let us know!)

  • There were lots of other good suggestions at both meetings but we don't want to bite off more than we can chew at this stage. Kevin, Iro, and Paul Hull have been in attendance at both meetings and were very supportive of our ideas and hopefully we will make a difference for them.

  • Any new members will be most welcome, and if you have ideas get them on here and we will raise them at the next meeting and give feedback.

Cheers Chris Terry


In Topic: Today

27 December 2014 - 04:54 PM

Sod it I'm done with Batley I'm off to watch Hunslet they must be ace! The kick offs from Grayston were excellent hope we use that tactic more this season. Campbell was fantastic after a season out. lillycrop will be a crowd pleaser. rettie wanted to work, made good yards and rilled the opposition. I was very pleased with the performance overall. If injuries are kind to us we will be fine and could do top six.

In Topic: Xmas quiz teaser

10 December 2014 - 07:45 AM

Gary Smith?

In Topic: Marketing Meeting

09 December 2014 - 05:04 PM

Is this meeting still going ahead? If so I will be there

In Topic: Turnstiles named

22 November 2014 - 04:20 PM

With regards the 3rd turnstile competition. Would the club allow fans to enter a past players name rather than their own? I'd be a bit embarrassed having my name up on the turnstile but would be happy to put a couple of entries in for some of my childhood Heros?