It had stopped working in May, why would it suddenly start working now.
1. too close to GF & play offs
Previously it was to early in the season with the ealy rounds having to start in the depths of Winter and complaints about it took the focus off the main point of the season.
2. august is holiday season
May has two Bank Holidays and these days is part of the Holiday season.
3. more chance for upsets earlier in the season
4. more chance of a competitive final earlier in the season. teams with smaller squads could compete
5.provides a more balanced season
Previously all major competitions were sorted out at the end of the season, League Champions, Play-off champions, Challenge cup final, they have been at the end of the season for 100 out of around 110 years. Why did it not cause problems for the vast amount of time the game ran with that format.
6. early part of the season would be more about the cup
So the league season starts off with a huge distraction away from what the majority of the season is about.