Sponsorship

[DoubleD]

Interesting article 

 

[Graham]

Yes, that’s very interesting. So of all the sponsorships in aussie sport the single most money generating spot is the sleeve of an NRL jersey/shirt.

Have I got that right?

[Dallas Mead]

Surely that’s BS?

[Sports Prophet]

On 10/02/2022 at 06:36, Dallas Mead said:

Surely that’s BS?

Agreed. If that were true, TNT hire fences would be paying a fortune for all the various sleeves they sponsor.

edit note: perhaps they are talking about the value that the sleeve should be worth, based on the metrics used to value all the various types of sponsorship and their relative exposure.

[Sports Prophet]

22 hours ago, Sports Prophet said:

Agreed. If that were true, TNT hire fences would be paying a fortune for all the various sleeves they sponsor.

edit note: perhaps they are talking about the value that the sleeve should be worth, based on the metrics used to value all the various types of sponsorship and their relative exposure.

Furthermore, this is only the immediate exposure these sponsorships gain in various media channels.

What these study’s do not capture is the corporate partnership packages and corporate practice sharing that go with these differing levels of sponsorships.