Likewise with the Lottery, how much promotion does the club do?
Best thing we did was merge our lottery with Sheffield United's. Bigger headline prizes attracts more people, no prize money costs, and by the time we'd done all the admin, the lottery was breaking even at best.
There was a proposal a few years ago to have a joint lottery scheme for all Championship clubs but mutual distrust put paid to that. It's a good example of the areas where clubs could be working together for mutual benefit ..... but they don't.