So after the recent fan survey it seems that the fans complained about the brand, retail ops, engagement, the matchday etc. Supports mine and others view that the off field is as important as the on field, especially when trying to build a xlub and fan loyalty. It isnt all about the 80m on the pitch.
Anyway, step 1, a new logo, with The Wire incorporated. Many wont like it, personally not a massive fan of the new wolf head, thought we could have updated the.old one, but pleased to see the.club trying to sell itself positively.
Always liked the Warrington club but always thought the old logo wasn't great, not clean or clear enough. New one addresses that although I think the 'Warrington' bit and 'the wire' bit look like afterthoughts. Overall an improvement though. Good to see a club asking and then listening to fans.