Though the drop in income is an issue, I think the older generation are a potentially untapped market.
Generally, they have more free time as family commitments reduce i.e.kids grow up, they have more disposable income than young families and as shown above have more loyalty. The average life expectancy of a 65 year old is 20 years.
Yes we should encourage youngsters to attend, but we shouldn't forget the old 'uns either. Who knows they might even bring their grandkids.
I have suggested this before, but I am sure organisations like Probus, Rotary club would be happy to have GM and/or his wife come along and talk about being a professional coach / marketing etc..They are usually looking for speakers and we could invite them to a game in return.