In effect it is a way of spreading the cost of attending between a smaller upfront payment and further reduced rates.
Everyone wins - a fan watching no games has essentially gifted the club £50, a fan watching 5 games pays £100 and therefore needs to carry on coming to feel the benefit. Not being able to waste an incentive, most fans would want to attend at least 7 games (£50 + £70 = £120/ 7x17 = £119) as that is their break even point.
Beyond that, the fan sees a saving of £7 per game, but is quite likely to put that over the bar or buy food etc. the club continues to win in some instances as attendance at extra games might not have occurred under the old system of £17 a game.
The season before last my family spent £300-400 on the gate/food/drinks watching the bulldogs, travelling some way to do so. This season, in the absence of a family season ticket package that was remotely appealing, we spent nothing at all as there was 'better value' live sport elsewhere.
I know there are risks involved - and underselling the value of a product has other implications - but I really hope the club feel ready to take a risk and bring back families big style. It's all about hooking the kids, but if you can't hook the adults first, it's a non-starter.
There is much about the matchday fayre (food and drink is excellent value) to persuade people to spend their cash on high profit stuff once they are through the turnstile. And then that soon translates into a shirt for the kids, or a matchday sponsorship by the family.
Such ideas were largely dismissed as unreasonable or unworkable last year. I understand why, but I don't necessarily agree.
Well done to the club for their continued efforts both on and off the field. It can't be easy.
But that's the point. It's the season ticket that can generate the income. I think the matchday admission is ok if there is a really good reason to buy a season ticket. Clearly on a match by match offer basis, there is little buy in from local fans. However, with a cracking deal on season tickets, you've potentially got them all season.
Here's just a few ideas:
Season ticket - £175 upfront
Season ticket £199, payable in 10 monthly instalments with a break for November and December. £19.90 per month. Income for the club through the off-season.
Multi-match ticket - 5 games of your choice for the price of 4
Flexi-membership - £50 upfront, then £10 per game at the turnstile
I've read all the comments regarding the game and I have only a few points to make:
1. We can't be that bad; we got edged out by currently the best team in the world on their own patch. Had it have been a test series, we'd have gone for goal and drawn the match. We lost today because we chose to do the right thing in this situation and chase the victor, however desperate the odds of scoring off one play were.
2. It was an incredible game of Rugby League, right up there with the best I've seen.
3. Andrew Voss was in inspired form calling the game (Premier Sports feed) which added to the awesome experience. Get him over here......