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Northern Eel

Member Since 13 Feb 2006
Online Last Active Today, 07:58 AM
*****

#3231702 Main Club Website.

Posted by Northern Eel on 10 November 2015 - 06:17 PM

So it was such a roaring success and worked so well for Dewsbury, you have repeated the offer how many times since? In terms of retaining new supporters who took Dews up on the cheap offer, how many new supporters were retained, what percentage? I take it Dews don't want or need to increase gates, I'm sure your average attendance was rivalling the Rhinos last season...
 
It must also be pointed out you won every game that season too, so could it be "the retained" season ticket holders were not just newly found supporters following an unbeaten season?
 
If cheap tickets is the way forward, why then did Bradford bulls have some of the highest priced season tickets and yet they had highest attendances in the division. They didn't feel the need to reduce prices despite being relegated the season before, it didn't seem to harm there attendances too much.
 
I'm pretty sure we would offer season tickets at £70 a time if we could guarantee selling 5000 of them. Sadly I don't think we would sell 5000 if we offered them at half that...


I can't help but notice that you haven't shared your grand plan yet. Lets have a look at it so we can give you a pat on the back and wonder why we didn't all think about your solution in the first place.


#3231655 Main Club Website.

Posted by Northern Eel on 10 November 2015 - 05:31 PM

Let's be realistic for a minute; Bradford are an anomoly* and have only been able to offer cheap season tickets due the money they made in the League Cup run of 2012-13 (they posted a profit of £1.59m that season) and The F.A. Cup run last season which made them an estimated £1.6m. They've chosen to invest that money in the fans, all credit to them. They can also fall back on player sales, which also netted them 250k last year, if needed.

*Their £149 ticket (£299 after July and £25 on the day) being lower than every other of the other 91 English league clubs

Yes, lets be realistic and lets use some facts too. They do not have the cheapest season ticket in the football league for starters (although clearly theirs is extremely good value). I served on the Supporters Board for 3 years during the timescale you talk of. I think it is worth pointing out that whilst the club have a huge number of season ticket holders (around 25% are U11s who pay nothing and a further 20% who have flexi tickets) the walk up proceeds are way smaller than just about every club in the country also.

Where the plan works is that it encourages people into the ground and therefore increases advertising exposure and on-site sales. Their turnover on gate receipts is no greater with cheap season tickets than it is with more expensive ones, indeed this was factored in when setting sales targets. Where they gain (and a club like the Bulldogs when everything else is run by the club would do even better) is the money that people spend because they are in the ground. At BCAFC, all merchandise and catering arrangements are franchised out and thus, other than the franchise fees, the club don't actually benefit as much as clubs who do it all in house. For those who do, the profit is potentially very high. But even with modest bonuses above the basic catering agreements, City are well in pocket - just because people are there and spending money.

I know they are different sports, different budgets and markets etc, but my personal feeling is that the Bulldogs need to recruit new or lapsed supporters as much as they need to keep existing ones. If the stats show increased fan base and increased revenue as a result of the last few years of pricing at MP, then I will shut up and accept I am wrong. If they show a downward trend or worrying decline, then it's no good sitting in the same hole hoping it will all be ok soon.

I've said it before and I will say it again - I have great respect for those who have taken this club forward and it is very easy for us to come up with plans that might have to be underwritten by somebody else's wallet, but my sense is that some risks are better taken now than in a few years time when it could be too late to speculate.


#3230475 The TV Thread

Posted by Northern Eel on 08 November 2015 - 08:13 PM

BBC 1: The Hunt.

Quite astounding footage bringing the circle of life into our homes. The extraordinary lengths that some film crew go to to ensure the 'moment' is captured perfectly are rather impressive also!

And, Attenborough is excellent, as usual.


#3226442 Football

Posted by Northern Eel on 02 November 2015 - 10:08 PM

Only 3 Leeds managers until Christmas.......


#3217553 Insurance scammers

Posted by Northern Eel on 19 October 2015 - 09:06 PM

I won't do business with anyone who doesn't give me their best quote at the first attempt. That often means I change insurance companies annually, as it seems to be a totally alien concept.


#3216834 First league match of 2016

Posted by Northern Eel on 18 October 2015 - 06:49 PM

Full fixture list on the main website.


Riddled with typos. Not a great start.


#3200811 Flexi ticket

Posted by Northern Eel on 26 September 2015 - 10:59 AM

Regarding my flexi card @ £50 idea:

In effect it is a way of spreading the cost of attending between a smaller upfront payment and further reduced rates.

Everyone wins - a fan watching no games has essentially gifted the club £50, a fan watching 5 games pays £100 and therefore needs to carry on coming to feel the benefit. Not being able to waste an incentive, most fans would want to attend at least 7 games (£50 + £70 = £120/ 7x17 = £119) as that is their break even point.

Beyond that, the fan sees a saving of £7 per game, but is quite likely to put that over the bar or buy food etc. the club continues to win in some instances as attendance at extra games might not have occurred under the old system of £17 a game.

To me it is an absolute no-brainer to me.


#3198373 SeasnTicket Confusion

Posted by Northern Eel on 22 September 2015 - 05:02 PM

The season before last my family spent £300-400 on the gate/food/drinks watching the bulldogs, travelling some way to do so. This season, in the absence of a family season ticket package that was remotely appealing, we spent nothing at all as there was 'better value' live sport elsewhere.

I know there are risks involved - and underselling the value of a product has other implications - but I really hope the club feel ready to take a risk and bring back families big style. It's all about hooking the kids, but if you can't hook the adults first, it's a non-starter.

There is much about the matchday fayre (food and drink is excellent value) to persuade people to spend their cash on high profit stuff once they are through the turnstile. And then that soon translates into a shirt for the kids, or a matchday sponsorship by the family.

Such ideas were largely dismissed as unreasonable or unworkable last year. I understand why, but I don't necessarily agree.

Well done to the club for their continued efforts both on and off the field. It can't be easy.


#3033747 A few things from Friday Night

Posted by Northern Eel on 16 November 2014 - 04:53 PM

But that's the point. It's the season ticket that can generate the income. I think the matchday admission is ok if there is a really good reason to buy a season ticket. Clearly on a match by match offer basis, there is little buy in from local fans. However, with a cracking deal on season tickets, you've potentially got them all season.

Here's just a few ideas:

Season ticket - £175 upfront

Season ticket £199, payable in 10 monthly instalments with a break for November and December. £19.90 per month. Income for the club through the off-season.

Multi-match ticket - 5 games of your choice for the price of 4

Flexi-membership - £50 upfront, then £10 per game at the turnstile

U11s free


#3029494 08/11/14 - New Zealand v England KO 7am GMT (Dunedin)

Posted by Northern Eel on 08 November 2014 - 12:55 PM

I've read all the comments regarding the game and I have only a few points to make:

1. We can't be that bad; we got edged out by currently the best team in the world on their own patch. Had it have been a test series, we'd have gone for goal and drawn the match. We lost today because we chose to do the right thing in this situation and chase the victor, however desperate the odds of scoring off one play were.

2. It was an incredible game of Rugby League, right up there with the best I've seen.

3. Andrew Voss was in inspired form calling the game (Premier Sports feed) which added to the awesome experience. Get him over here......


#2972789 The Limerick Thread

Posted by Northern Eel on 07 August 2014 - 08:29 AM

The one that you bought in Nantucket.