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Bradford Bulls Pledge Campaign


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#21 Ackroman

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Posted 24 September 2010 - 08:11 AM

Since the inception of Super league it's been like a fire sale in the lower leagues and all any fan from SL can say is, "do it yourselves". With what? this isn't 17C Africa, the locals don't accept beads for payment they want hard cash, something the structure of RL doesn't share round fairly enough.

If bradford can afford to market in Batley with money donated by Sky, then in my mind that money should be in Batley's coffers.

This also highlights the complete injustice in our sport. Batley has a succesful year trying to grow interest in rugby League and then Bradford rock up to hand out the tickets. Buch of cnuts in my opinion.

If anyone wants to try walking in Harold shoes for a bit then by all means. I'll even give you a pair of mine.

#22 Steve May

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Posted 24 September 2010 - 08:17 AM

QUOTE (HaroldShand @ Sep 23 2010, 04:52 PM) <{POST_SNAPBACK}>
Personally, I was absolutely horrified at the sight of the Bradford Bulls Pledge 10'000 promotion bus parked in the car park of the Yorkshire Mill Village (less than one mile from Mount Pleasant) in Batley this morning. I understand the bus also visited not only the Birstall area, from where my club draws a good number of fans, but the cente of Dewsbury.
Batley has a professional Rugby League club, as does Dewsbury, and we struggle year after year to attract fans on a miniscule promotional budget. In reality, we have to rely on our on-field success to attract floating, and fickle local supporters.
As well as this cynical and selfish campaign in our towns being both morally and ethically wrong, Batley and Dewsbury are not even located in the same local authority as Bradford.
In 1996, the Batley and Dewsbury clubs lost hundreds of existing and potential fans to Bradford Bulls, following a similarly cynical promotion drive, which included a school visitation programme in the Heavy Woollen district, despite the existence of similar schemes run by our professional sporting organisations.
If any Bradford Bulls supporters wish to bicker with me over their right to advertise in other towns that already have long-standing Rugby League clubs, I would like to ask them how they would feel about, lets say, a Leeds Rhinos drive to attract fans from the Bradford area, which included a blue and amber promotional bus parked in the middle of Forster Square.


I agree to an extent, but on the flipside the link between Huddersfield and Batley has seen a number of people I know go up to the Mount to watch games. There's been a few that I've gone to that I wouldn't have done otherwise.

That's me.  I'm done.


#23 The Parksider

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Posted 24 September 2010 - 08:20 AM

QUOTE (HaroldShand @ Sep 23 2010, 04:52 PM) <{POST_SNAPBACK}>
Personally, I was absolutely horrified at the sight of the Bradford Bulls Pledge 10'000 promotion bus parked in the car park of the Yorkshire Mill Village

As well as this cynical and selfish campaign in our towns being both morally and ethically wrong, Batley and Dewsbury are not even located in the same local authority as Bradford.

If any Bradford Bulls supporters wish to bicker with me over their right to advertise in other towns that already have long-standing Rugby League clubs, I would like to ask them how they would feel about, lets say, a Leeds Rhinos drive to attract fans from the Bradford area, which included a blue and amber promotional bus parked in the middle of Forster Square.


Well last year I drove into Hunslet District Centre and on the corner was a billboard proclaiming Leeds as SL champs once again and that season tickets were now on sale. It didn't seem right, hardly the "family of RL".

But where does the "problem" or maybe "reality" lie??

The reality to me is that now people are mobile in movement and money they can make choices about where they get their sporting entertainment from. If you liked Rugby League in the 30's in Hunslet you walked to Parkside where the club was in the same league as Leeds and Bramley. Headingley was miles away and the tram fare merely added to costs you could little afford.

Today Leeds offer top class Superleague and the people of Leeds take it thank you very much, from North to south, east to west leeds and beyond..........

If we could send the " business morality" police out in Leeds and stop all the Rhinos promotion and on matchdays stop all the cars going to headingley from south Leeds, I am sure that they would all go home and watch SL on telly instead.

Nowhere is the line better drawn in Hull where Rovers top division exploits led to 9,000 crowds and their second division mediocity led to 1,000 crowds.

It seems to me that the vast majority of fans the SL clubs pull, choose to watch SL but won't watch NL. So it is sadly (for you) good for the game that SL clubs look for customers from as far and wide as they can because if they didn't those fans wouldn't be spending any money on RL at all.

As for the why don't they go to north Bradford, a poster interestingly enough spoke about how the north of the city is heavily soccer. South (Batley) and west (Halifax) its more RL. The marketing department have done their demographics at Odsal.

Anyway it's all Mo's fault. If only all the clubs had merged we wouldn't have had this argument, but as they didn't then as Padge says it became a fight to the death to dominate in an area.

But Batley and Hunslet and dewsbury are not fighting for SL, so the white flag has already been raised and SL clubs will go about their business and the small NL clubs will just have to get together, cut their cloth and provide a decent "second tier" for those who enjoy their rugby at that level.





#24 BBR

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Posted 24 September 2010 - 08:22 AM

I am amazed no SL has ever offered the ST holders of any other club a half price ST if they switch to them.

For a club like Huddersfield, how many clubs are within 30 mins drive?

However, I think it is so wrong. The SL has become an elite club that look down their noses at the rest. Isn't this similar to the clique that caused the breakaway 100 years ago?

I think SL clubs do need to be ruthless in order to survive and thrive, and full gruonds on SKY does wonders for the promotion and credability of the game.

But at the same time, surely history and values should play a part. Especially for those half a dozen SL clubs that were in the right place at the right time and could easily have missed out at the expense of some of the CC clubs.

#25 Kenilworth Tiger

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Posted 24 September 2010 - 08:34 AM

QUOTE (HaroldShand @ Sep 23 2010, 05:01 PM) <{POST_SNAPBACK}>
So you'd be happy to see the Bradford Bulls peddling their cheap season tickets in the middle of Castleford? I bet a large number of your fans, and especially your clubs board of directors, would be deeply unhappy.


I wouldn;t care to be honest because the chance of getting any cas fans to buy a Bulls season ticket is absolutely zero - they're not doing anything illegal

As I say - if nobody signs up it's time wasted, if they do they've done their job.
Now then, it's a race between Sandie....and Fairburn....and the little man is in........yeees he's in.

I, just like those Castleford supporters felt that the ball should have gone to David Plange but he put the bit betwen his teeth...and it was a try

Kevin Ward - best player I have ever seen

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The real Mick Gledhill is what you see on here, a Bradford fan ........, but deep down knows that Bradford are just not good enough to challenge the likes of Leeds & St Helens.


#26 scotthouston2008

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Posted 24 September 2010 - 08:38 AM

at the end of the day its a competitive world and each club has to be selfish and do what they need to do to survive and run a succefull ship especially in and area with so many clubs! if your a loyal enough batley/dewbury fan you won't be swayed, if not then it would only be a matter of time till they switch allegiances anyway!!!

#27 The Parksider

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Posted 24 September 2010 - 08:40 AM

QUOTE (BBR @ Sep 24 2010, 09:22 AM) <{POST_SNAPBACK}>
But at the same time, surely history and values should play a part. Especially for those half a dozen SL clubs that were in the right place at the right time and could easily have missed out at the expense of some of the CC clubs.


Halifax, sheffield, cas, Oldham and workington were in the right place at the right time.

But four of those could not hack the costs of Superleague and the other is favourite to bow out..

For a club that was in the wrong place at the wrong time - Widnes - who can afford to operate in Superleague.

Hull, Huddersfield and Salford were in the wrong place at the wrong time, but due to financial strength thay managed to get into Superleague.

If anyone missed out on SL in 1996 and should be in today, then by 2012 with the inclusion of Widnes they will all be in there.

To compete in the top league the clubs desperately need money none more so that Bradford. They were THE club for much of SL and sadly they have gone into a decline due to departing support. The flagship SL needs a strong competition and needs Bradford to be what they were once again.

If Bradford pull 500 fans from the Batley area I wonder how many of those will be fans new to the game and how many Batley fans??

#28 Kenilworth Tiger

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Posted 24 September 2010 - 08:42 AM

QUOTE (The Parksider @ Sep 24 2010, 09:40 AM) <{POST_SNAPBACK}>
Halifax, sheffield, cas, Oldham and workington were in the right place at the right time.

the other is favourite to bow out..


Really?

Can you show me the odds please?
Now then, it's a race between Sandie....and Fairburn....and the little man is in........yeees he's in.

I, just like those Castleford supporters felt that the ball should have gone to David Plange but he put the bit betwen his teeth...and it was a try

Kevin Ward - best player I have ever seen

Posted Image

The real Mick Gledhill is what you see on here, a Bradford fan ........, but deep down knows that Bradford are just not good enough to challenge the likes of Leeds & St Helens.


#29 BBR

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Posted 24 September 2010 - 08:46 AM

QUOTE (The Parksider @ Sep 24 2010, 09:40 AM) <{POST_SNAPBACK}>
Halifax, sheffield, cas, Oldham and workington were in the right place at the right time.

But four of those could not hack the costs of Superleague and the other is favourite to bow out..

For a club that was in the wrong place at the wrong time - Widnes - who can afford to operate in Superleague.

Hull, Huddersfield and Salford were in the wrong place at the wrong time, but due to financial strength thay managed to get into Superleague.

If anyone missed out on SL in 1996 and should be in today, then by 2012 with the inclusion of Widnes they will all be in there.

To compete in the top league the clubs desperately need money none more so that Bradford. They were THE club for much of SL and sadly they have gone into a decline due to departing support. The flagship SL needs a strong competition and needs Bradford to be what they were once again.

If Bradford pull 500 fans from the Batley area I wonder how many of those will be fans new to the game and how many Batley fans??


I meant right place right time before the P&R door was bolted shut.



#30 Steve May

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Posted 24 September 2010 - 08:51 AM

QUOTE (BBR @ Sep 24 2010, 09:22 AM) <{POST_SNAPBACK}>
I am amazed no SL has ever offered the ST holders of any other club a half price ST if they switch to them.

For a club like Huddersfield, how many clubs are within 30 mins drive?

However, I think it is so wrong. The SL has become an elite club that look down their noses at the rest. Isn't this similar to the clique that caused the breakaway 100 years ago?


Batley have, on occasion, offered Huddersfield season ticket holders cheap entry to Mount Pleasant. I think they've gained a few fans in that way, including me. It's been done with the full support of the Giants.

There's no suggestion whatsoever in this arrangement that Huddersfield are looking down their noses at Batley. In fact I'd say the two clubs have a very good relationship. It works well for both partners.

Perhaps other SL clubs and other NL clubs do have an antagonistic relationship, but if they do they're just cutting their noses off to spite their faces.

That's me.  I'm done.


#31 Bulligerent

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Posted 24 September 2010 - 08:54 AM

An understandable reaction from many and i would agree to a certain extent, although having said that, the majority of the visits this bus is making are to areas within the Bradford district.

It might also shock people to know that people from Bradford do also go to places like Batley and Birstall to shop or in the case of Junction 27, eat, spend leisure time, go to the Showcase etc (and i'll get the dig in before anyone else does - yes this is because the centre of Bradford is an absolute **** hole!), so i can also understand the club trying to reach a potential customer base in places like this.

However, the Bulls are not forcing this product on anyone are they? Has it occurred to anyone that as part of the analysis the Bulls have done on their customer database they have noticed that they have a number of lapsed supporters from these areas? I know that as part of this drive to bring back the fans, the Bulls have done a lot of research into lapsed season ticket holders, looked at fans who have perhaps bought tickets on a sporadic basis i.e. attended the 'big games' etc. Maybe as part of that, it has become apparent that we have a fan base in these areas that we are not fully tapping into and the club feels it is worth engaging with these people.

It may seem cynical, and there may be some cynicism on the part of the club, i don't know but i do also feel there are other factors at play here, although that won't sate the resentment that some people seem to harbor towards the Bulls.

To me, the simple fact is the club has a need to draw back as many of those fans who have had some attachment to the club in the past or present as they possibly can. If some of those fans are outside the Bradford boundary and in sufficient numbers that it is worth investing resources in trying to reach them, then so be it.

Incidentally, i remember going to Dewsbury a few years back to watch the Bulls play a pre-season friendly. At the time, the Rams were pushing their own cheap season ticket deal and on that particular evening, they cleverly adapted their marketing to target the Bradford fans stating how good the deal was; so good in fact that in addition to having a Bradford season ticket it would be worth our supporters also buying the Rams ticket and going to watch them when Bradford games didn't clash. It worked; me and my partner's dad bought one, went to as many Rams games as we could take in that season and still do to this day.

I didn't feel defiled by the process, i didn't feel that this offer had been foisted upon me and that i had no chance to resist this slick marketing campaign or that the money was literally being lifted from my wallet against my will.

The boot may have been on the other foot, the "small club" touting to the "big club's" fans (i say that with the greatest respect) but the principle is the same. Clubs owe it only to themselves to make their business commercially viable. I wouldn't wish to see that happening to the detriment of others but i think there is more to the Bulls targeting these areas than some simple desire to try to rope the Batley fans away from the Mount.


#32 Steve May

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Posted 24 September 2010 - 08:54 AM

QUOTE (scotthouston2008 @ Sep 24 2010, 09:38 AM) <{POST_SNAPBACK}>
at the end of the day its a competitive world and each club has to be selfish and do what they need to do to survive and run a succefull ship especially in and area with so many clubs!


You're right, it's a competitive world and each club has to do what they need to survive. That almost certainly means the opposite to your suggestion though.

There is plenty of competition for people's time and money from outside the game without the clubs being "selfish" towards each other.


That's me.  I'm done.


#33 The Parksider

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Posted 24 September 2010 - 08:54 AM

QUOTE (BBR @ Sep 24 2010, 09:46 AM) <{POST_SNAPBACK}>
I meant right place right time before the P&R door was bolted shut.


If Batley can find someone with a couple of million a season to spend the bolt on the door may well come very loose indeed.

I do recall someone interested in taking Batley over a few years back who was talking big money (albeit not walking it)

If he had come up with the goods whose to say the Batley Marketing Bus would not be parked outside Odsal this very moment.....


#34 Kenilworth Tiger

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Posted 24 September 2010 - 08:56 AM

QUOTE (The Parksider @ Sep 24 2010, 09:54 AM) <{POST_SNAPBACK}>
If Batley can find someone with a couple of million a season to spend the bolt on the door may well come very loose indeed.

I do recall someone interested in taking Batley over a few years back who was talking big money (albeit not walking it)

If he had come up with the goods whose to say the Batley Marketing Bus would not be parked outside Odsal this very moment.....


Can you show me those odds on favourites not to get a franchsie please?
Now then, it's a race between Sandie....and Fairburn....and the little man is in........yeees he's in.

I, just like those Castleford supporters felt that the ball should have gone to David Plange but he put the bit betwen his teeth...and it was a try

Kevin Ward - best player I have ever seen

Posted Image

The real Mick Gledhill is what you see on here, a Bradford fan ........, but deep down knows that Bradford are just not good enough to challenge the likes of Leeds & St Helens.


#35 Errol Stock

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Posted 24 September 2010 - 08:56 AM

Without fully quoting the OP - its fairly indicative of ONE of the underlying views that hold back our game from within.

I just cannot see the issue.

ANY marketing campaign for ANY product - ATEOTD is down to individual choices and we all have a brain enough to decide where we go to watch rugby or buy food and clothes.

ASDA advertise outside Morrisons and vice versa - but them who like Morrisons stay there.

I have chosen to watch Dewsbury, Batley and Featherstone while paying for a Bulls season ticket - and I did that through freedom of choice.

And long may it reign - and while we are on reigns - lets get rid of some chuffin BLINKERS ph34r.gif


#36 Dave T

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Posted 24 September 2010 - 09:12 AM

QUOTE (Blind side johnny @ Sep 23 2010, 07:13 PM) <{POST_SNAPBACK}>
Unfortunately many SL fans don't give a stuff for the rest of the game as long as their own club is going to be OK.

Must admit, that statement really annoys me.

There is often a lot of arrogance amongst some lower division supporters who clearly feel that they are 'true' supporters of the game and take every opportunity to have a dig at SL.

I am a RL fan. It doesn't matter which division my club is in, RL is my passion, and I care for all the teams and people involved in it. I am not alone on that.

Of course there will be plenty of fans who care solely about their club and couldn't give a stuff about others, but that goes for fans all over the game, not just evil SL fans.

SL and its clubs gets ripped to pieces by many lower division fans, whereas it doesn't happen the other way round. No doubt its just the evil SL fans being patronising to the poor lower division clubs!

#37 The Parksider

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Posted 24 September 2010 - 09:13 AM

QUOTE (Kenilworth Tiger @ Sep 24 2010, 09:56 AM) <{POST_SNAPBACK}>
Can you show me those odds on favourites not to get a franchsie please?


I'm sorry I can't because I did not write them down, I only read it so it may have been in RL & LE a few weeks ago.

Cas were favourites with Wakey second favourites, then it was Salford, Quins and erm can't remember the fifth, it could have been Bradford .

Salford are building the ground, and Quins sorted themselves with the RFL. I only suspect Bradford were listed so Lobby could back them to go down.

Wether they are still taking bets on a now lower shortlist I don't know that either.

But they are still taking bets on the labour leadership where three have no chance and it's "down to two" in reality - what a co-incidence.

Anyway it's another thread but if both clubs get their grounds passed and financed, the RFL will be in the biggest hole it has ever been in.


#38 Kenilworth Tiger

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Posted 24 September 2010 - 09:18 AM

QUOTE (The Parksider @ Sep 24 2010, 10:13 AM) <{POST_SNAPBACK}>
I'm sorry I can't because I did not write them down, I only read it so it may have been in RL & LE a few weeks ago.

Cas were favourites with Wakey second favourites, then it was Salford, Quins and erm can't remember the fifth, it could have been Bradford .

Salford are building the ground, and Quins sorted themselves with the RFL. I only suspect Bradford were listed so Lobby could back them to go down.

Wether they are still taking bets on a now lower shortlist I don't know that either.

But they are still taking bets on the labour leadership where three have no chance and it's "down to two" in reality - what a co-incidence.

Anyway it's another thread but if both clubs get their grounds passed and financed, the RFL will be in the biggest hole it has ever been in.



So just to clarify for you - your post about us being favourites to drop out is wrong.
Now then, it's a race between Sandie....and Fairburn....and the little man is in........yeees he's in.

I, just like those Castleford supporters felt that the ball should have gone to David Plange but he put the bit betwen his teeth...and it was a try

Kevin Ward - best player I have ever seen

Posted Image

The real Mick Gledhill is what you see on here, a Bradford fan ........, but deep down knows that Bradford are just not good enough to challenge the likes of Leeds & St Helens.


#39 The Parksider

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Posted 24 September 2010 - 09:23 AM

QUOTE (Steve May @ Sep 24 2010, 09:54 AM) <{POST_SNAPBACK}>
There is plenty of competition for people's time and money from outside the game without the clubs being "selfish" towards each other.


Superleague is a top quality product that requires sales (if we are playing supermarkets).

So it makes sense for SL clubs to widen their nets at least up to the boundaries of other SL clubs.

Because ATEOTD Supoerleague clubs need each other to thrive.

There's no indication that RL fans choose to go to either an SL club or an NL club.

The indications are that the bulk of those outside SL towns and cities would rather stop at home than watch NL

So Bradford are right to go find those fans and say "If you want to watch SL come and watch the Bulls" you don't have to live in Manchester to be a Manchester United fan, where would that club be with that rule.

Anyway given your Kirklees links and given Batley are your feeder club shouldn't the Fartown marketing department have go there first??




#40 Wolford6

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Posted 24 September 2010 - 09:44 AM

Neither Batley nor Dewsbury can sustain Superleague. What they ought to be doing is setting themselves up as partners to the Bulls or Rhinos, with offers on cheap joint-season tickets for fans. If they dont, the long term future will be grim.

If you're currently an unmarried or longstanding diehard Batley fan, you'll watch Batley come what may. However, if you have a family, no matter what Batley offer, there will be a big financial advantage in taking your family to Bradford under the new season ticket scheme. Those kids will grow up solely supporting the Bulls unless there is a joint Bulls-Batley marketing arrangement.

For any combination of Batley or Dewsbury with Leeds or Bradford, it's got to be the way forward. The Superleague club can send squad players to the junior partner and each club can provide the other with additional spectators when fixtures dont clash and/or they are playing in London, Cumbria, France etc.

Under Scrutiny by the Right-On Thought Police





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