1. The Bulls had a South-Asian-ethnicity owner. That didn't work out.
2. The Bulls retained Ikram Butt (former Featherstone & England winger) to try and induce more South-Asian-ethnicity people to play and watch the game. He's at the Rhinos now and the only player of note there has been Muizz Mustapha, but he's of Nigerian ethnicity.
3. The Bulls offers/offered free tickets to schools.
Player-wise, nothing worked to any great extent.
We have a very encouraging number of teenage fans; maybe they were influenced by the free tickets.
4. We have (genuinely) dozens of young and very young cheerleaders on the pitch every week
5. Either way, not many South-Asian-ethnicity adults are in evidence on match days. Cricket and soccer are more attractive.