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Posted

P;ease don't be flattered.Based on your post, its unlikely you'd get past the receprionist for an interview. Yes, its a considered opinion but really there needs to be some substance to it other than" its rubbish cos I say so"

 

I'm guessing it was this bit that upset you:

 

"Some of those Wigan voices have barely a sentence to say and still deliver it as if reading by running their fingers under each word. Sean Wane.... it might not be fair criticism maybe he suffers from Catarrh."

Posted

Just disappointed but not surprised that whenever something good comes along, someone has to try to spoil it, a bit like that nasty kid that tries to kick over your sandcastle because he can't make one himself.

Posted

P;ease don't be flattered.Based on your post, its unlikely you'd get past the receprionist for an interview. Yes, its a considered opinion but really there needs to be some substance to it other than" its rubbish cos I say so"

I've never been for a job where the receptionists opinion was valuable.  Point out the part of my comment with "its rubbish because I say so". 

Posted

Well, as an adman of 30 years' standing its biggest crime is it's a bit dull. And it's rammed with sporting visual clichés. And it doesn't really land the 'every minute matters' message. And the first half is an attempt at cod-poetic drama, but 'now' and 'your whole life' cant be the time: just pick one (now's the time: to show up and play because it means something?). And the 'The Time' theme kinda peters out a bit halfway. And It seems torn between the pumped-up drama of the 'concept' and the actual action that the game delivers. And is it about promotion, or relegation, or the SL Grand-Final? The three things kinda meld together in one throwaway thought. And did I miss a reference to the 'bottom'/Championship relegation 8?

 

If 'Every Minute Matters' is the value proposition of the Super 8s, it should be the core theme throughout and the script should hang from that. It smacks of a promo built by committee; where two or three discrete ideas have been presented, but the client's said 'I'll have a bit of that one, a bit of that one and a bit of that one...'

 

For me it needed to be a bit sharper/focused.

 

Decent production values though.

IMAG0394_zpsvjvgze6q.jpg

 

Posted

For what it's worth, this is my favourite Rugby League ad.

 

Which demonstrates the main problem in these discussions - namely that it is entirely subjective what is good and bad.  While this video probably resonated with people who recognised the players and related to the the history, I thought the whole thing was deadly dull.  Definitely one for the already converted.

"The history of the world is the history of the triumph of the heartless over the mindless." — Sir Humphrey Appleby.

"If someone doesn't value evidence, what evidence are you going to provide to prove that they should value it? If someone doesn't value logic, what logical argument could you provide to show the importance of logic?" — Sam Harris

Posted

So your reasons for pronouncing it "excellent" are...?

 

Thirty five  years in sales, sales management and marketing, the last 15 of which has been spent in making videos for some quite large and forward looking European and US companies.

Posted

Thirty five  years in sales, sales management and marketing, the last 15 of which has been spent in making videos for some quite large and forward looking European and US companies.

Were you working for Coca Cola in 85?

Posted

Thirty five  years in sales, sales management and marketing, the last 15 of which has been spent in making videos for some quite large and forward looking European and US companies.

 

Anything about the video itself that you think makes it excellent?

It's not a question of coming down to earth, Mr Duxbury. Some of us, Mr Duxbury, belong in the stars.

Posted

Thirty five  years in sales, sales management and marketing, the last 15 of which has been spent in making videos for some quite large and forward looking European and US companies.

 

You are - of course - right to get your knickers in a twist.  And right to claim that nobody else's opinion matters. Because you've spent the past 15 years "making videos".   

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