Leigh announce Jet 2 as main front of shirt sponsor

[Martyn Sadler]

14 minutes ago, LeytherRob said:

Exactly how I took it, and even if it was aimed at other clubs it would still be the most tepid, room temperature ‘burn’ compared to the usual banter shared between club twitter admins during the season(Warrington being a prime example). 

I once read that 30% of people have absolutely no sense of humour.

I'm not sure whether that is an accurate figure but this thread would help persuade me that it's true.

[gingerjon]

19 minutes ago, phiggins said:

Do you honestly think that the club / club social media admin think that getting them to pack boxes is better than discounts on flights?

Not a tweet I'd have sent out, but I generally find attempts at humour from branded accounts to be a bit cringeworthy anyway, but I certainly don't see it as a dig at other clubs.

I think you're putting a spin on it that you simply wouldn't even think of unless you were a Leigh fan.

It's a clear dig.

Whether that's a good thing or not is between Jet2 and Leigh but, on a personal level, I think it's a bad look.

[LeytherRob]

6 minutes ago, Chrispmartha said:

Hardly ‘visceral’ more just pointing out that it seemed strange.

A Leigh fan calling people touchy is rather ironic

Oh don’t worry, the irony of people that tend to group Leigh fans as touchy, clutching their pearls over an incredibly tame social media post is not at all lost on me Chris. 

[phiggins]

4 minutes ago, gingerjon said:

I think you're putting a spin on it that you simply wouldn't even think of unless you were a Leigh fan.

It's a clear dig.

Whether that's a good thing or not is between Jet2 and Leigh but, on a personal level, I think it's a bad look.

We’ll have to agree to disagree. But there’s no way I would see that tweet from any club as a clear dig at other clubs. 

[Chrispmartha]

Just now, LeytherRob said:

Oh don’t worry, the irony of people that tend to group Leigh fans as touchy, clutching their pearls over an incredibly tame social media post is not at all lost on me Chris. 

Clutching pearls  ok.

[Chrispmartha]

9 minutes ago, Martyn Sadler said:

I once read that 30% of people have absolutely no sense of humour.

I'm not sure whether that is an accurate figure but this thread would help persuade me that it's true.

Don’t confuse not sharing your sense of humour with not having one.

I’m not even sure what the ‘joke’ is meant to be in this case, hence why i said it was bizarre.

[The Masked Poster]

Jet2, whilst not being up there with Emirates etc, are not really a bargain bucket airline anymore. If you'll pardon the pun, they are going places. 

Ryanair don't even pay for dedicated landing/take off spots. Which is why if you've ever been mysteriously waiting to get on a Ryanair plane (which is definitely there because you can see it) and nothings happening, it's because other airlines who do pay, have priority. 

This is definitely a good sponsorship, regardless of the squabbling on here. 

[phiggins]

1 minute ago, Chrispmartha said:

Don’t confuse not sharing your sense of humour with not having one.

I’m not even sure what the ‘joke’ is meant to be in this case, hence why i said it was bizarre.

The way I read it, particularly with the "Erm..." at the start of the last line which indicates a hesitant / sheepish nature to the quote, is that asking your main sponsor, who is likely the most high profile sponsor that the club has ever had, to pack boxes, is a fairly ridiculous thing to do. 

A good piece of social media content? Not for me. Wouldn't say it's bad, but wouldn't say it's good either.

A dig / jibe at other clubs? Also, not for me.

[LeytherRob]

9 minutes ago, Chrispmartha said:

Clutching pearls  ok.

Glad to see you agree 

[Chrispmartha]

6 minutes ago, The Masked Poster said:

Jet2, whilst not being up there with Emirates etc, are not really a bargain bucket airline anymore. If you'll pardon the pun, they are going places. 

Ryanair don't even pay for dedicated landing/take off spots. Which is why if you've ever been mysteriously waiting to get on a Ryanair plane (which is definitely there because you can see it) and nothings happening, it's because other airlines who do pay, have priority. 

This is definitely a good sponsorship, regardless of the squabbling on here. 

I think it’s a great sponsorship hope it’s a long term thing seems to be a thing with RL and short term sponsorship deals.

[The Masked Poster]

I think anyone seeing that as a dig at other clubs needs to get out more. If anything, it's a dig at themselves!

Sheesh.

[JohnM]

I'm not so sure that Leigh's X-meister is capable of such subtlety. Its just a throw-away series of words. I took the the gesture from Jet2 staff as their good deed for the less fortunate at Christmas.

(for the avoidance of doubt, this is intended as a humorous comment)

Leigh get the money, however much, and I'm sure it will be used to good effect.

Leigh fans get a feelgood sensation from seeing the clubs name linked to a national brand.

Some of us may just be passing time until the season starts.

Others may perceive a  Macbethian moment.

Leigh has the last laugh: they get the £££, whatever.

[Worzel]

On 16/12/2024 at 13:03, JohnM said:

Whatever, its still money input to Leigh, and to all other clubs who have sponsors, which is good.

Lack of delivery of any demonstrable RoI is what makes some sponsorships last only one or two years. I know this by experience, trust me! 

Interesting and challenging: Why Brand Awareness Is Actually ######! - B&T

 

That article has a clickbait title, but actually demonstrates the increasing need for brand awareness in the modern media landscape

In the old days, only a limited number of brands could afford mass market advertising, partly because ROI was hard to measure so it required investment courage (the ability to take a big bet), and so they did so and won most of their markets. 

Direct marketing starting subverting that at scale in the 1980's, with databases and the early stages of audience segmentation. 

Modern marketing in the internet and social media era took measurability to the next level, and the ability for tiny businesses to gain share using small amounts of marketing (because they could track every last penny and optimise it). People hailed the end of brand marketing. You could reach your exact customer, directly, and convert them... even if you were the little guy with not much brand. 

But of course more people being able and willing to market more things, directly to ever smaller niches of consumers, created the opposite impact: The paradox of choice. More people doing marketing, hitting more relevant people with products they're likely to like, mean conversely that consumers were getting sold "the thing they want" by lots of different people at once, rather than just a few. This made it harder for them to choose, and reduced propensity to pick your product. It becomes a lottery. 

So where are we now? Brand is back! When the buyer gets pitched 15 different versions of the same thing, the thing they already do want (because the seller is hitting the niche audience), then the one they choose is the one they already think they can trust. That is the visible one, the one they've seen somewhere, the one they assume more people must be choosing and so represents the safer of the options. 

That's why Jet2 advertise like this. It's the era of "multi-touch attribution", where you influence buyers at every stage of the journey but crucially where your brand prescence makes it more likely that the other, more direct, marketing works. We went all that way, only to come back to the same place.  

[LeytherRob]

55 minutes ago, gingerjon said:

I think you're putting a spin on it that you simply wouldn't even think of unless you were a Leigh fan.

It's a clear dig.

Whether that's a good thing or not is between Jet2 and Leigh but, on a personal level, I think it's a bad look.

In what way could it possibly be a dig? I think everyone can agree that discounts for fans represents infinitely more value than a couple of hours free labour giving out boxes. So it stands to reason that it could only be taken as a dig is if you think (a) that the twitter admin for Leigh genuinely thinks the opposite (which is obviously insane), or (b) that the club thinks it's somehow better than other clubs for doing the opposite.

Both Leigh and Jet2 have separately said in press releases they are looking forward to discounts for Leigh members for Jet2 and continued activations of the partnership through the year, so the idea that maybe Leigh think they are better for not asking is nonsense.

It was a harmless, self-deprecating but not particularly funny fluff comment based on the premise that the staff at Leigh are so caught up with sorting memberships they'd forget to ask about discounts (which as pointed out, they already clearly have).

BUT even if you think I'm talking out my rear and am completely wrong and Derek Beaumont has wrestled the phone of the media manager to air his latest bile, so what? Many clubs utilise humour, banter and even playful digs at other clubs at all times in the season - some hit the mark, some fall flat. It really isn't a big deal, and it really isn't worth getting all worked up about it.

[gingerjon]

3 minutes ago, LeytherRob said:

In what way could it possibly be a dig? I think everyone can agree that discounts for fans represents infinitely more value than a couple of hours free labour giving out boxes. So it stands to reason that it could only be taken as a dig is if you think (a) that the twitter admin for Leigh genuinely thinks the opposite (which is obviously insane), or (b) that the club thinks it's somehow better than other clubs for doing the opposite.

Both Leigh and Jet2 have separately said in press releases they are looking forward to discounts for Leigh members for Jet2 and continued activations of the partnership through the year, so the idea that maybe Leigh think they are better for not asking is nonsense.

It was a harmless, self-deprecating but not particularly funny fluff comment based on the premise that the staff at Leigh are so caught up with sorting memberships they'd forget to ask about discounts (which as pointed out, they already clearly have).

BUT even if you think I'm talking out my rear and am completely wrong and Derek Beaumont has wrestled the phone of the media manager to air his latest bile, so what? Many clubs utilise humour, banter and even playful digs at other clubs at all times in the season - some hit the mark, some fall flat. It really isn't a big deal, and it really isn't worth getting all worked up about it.

It’s a dig. Not a smart one, but a dig.

I’m not worked up about it.

As you can tell because my posts run to three lines not four paragraphs.

[LeytherRob]

Just now, gingerjon said:

It’s a dig. Not a smart one, but a dig.

I’m not worked up about it.

As you can tell because my posts run to three lines not four paragraphs.

Then what is the dig? Happy to be corrected but I’m just not seeing it.

[phiggins]

8 minutes ago, gingerjon said:

It’s a dig. Not a smart one, but a dig.

I’m not worked up about it.

As you can tell because my posts run to three lines not four paragraphs.

It really isn't. I'm afraid you might be searching for offence on this one.

[Chrispmartha]

4 minutes ago, LeytherRob said:

Then what is the dig? Happy to be corrected but I’m just not seeing it.

The dog as I’m seeing it is look other clubs fans are all about what ‘they can get free from their sponsors’ whereas Jet 2 is all about about how they can help the club.

It’s a rubbish dig and doesn’t make a great deal of sense but that’s how I read it.

I too am not outraged nor pearl clutching.

[Chrispmartha]

Just now, phiggins said:

It really isn't. I'm afraid you might be searching for offence on this one.

I don’t think he’s offended, mearly discussing daft stuff because it’s the off season.

Edited December 19, 2024 by Chrispmartha

[gingerjon]

1 minute ago, Chrispmartha said:

I don’t think he’s offended, mearly discussing daft stuff because it’s the off season.

There is bog all else going on. I could have responded to Martyn's little "MY SENSE OF HUMOUR IS NO LAUGHING MATTER" post to really get things going but, nah, life's too short for that kind of nonsense.

I'm not offended. I think it's not particularly smart and, genuinely, an obvious dig - as in, I don't know why you'd even put it out like that if wasn't a dig.

But, as ever, if it works for Leigh then that's the important bit.

[LeytherRob]

3 minutes ago, Chrispmartha said:

The dog as I’m seeing it is look other clubs fans are all about what ‘they can get free from their sponsors’ whereas Jet 2 is all about about how they can help the club.

It’s a rubbish dig and doesn’t make a great deal of sense but that’s how I read it.

I too am not outraged nor pearl clutching.

But the club have asked about discounts, they’ve already been announced . Fans have also been vocal about it too, so it makes absolutely no sense as a dig. Again, the idea it’s a dig is based on a premise that falls away very quickly if you just look at the basic facts.

[Chrispmartha]

4 minutes ago, LeytherRob said:

But the club have asked about discounts, they’ve already been announced . Fans have also been vocal about it too, so it makes absolutely no sense as a dig. Again, the idea it’s a dig is based on a premise that falls away very quickly if you just look at the basic facts.

It makes no sense as self deprecation then either.

[LeytherRob]

1 minute ago, Chrispmartha said:

It makes no sense as self deprecation then either.

True, but no one is saying it’s a good joke. Just that it’s obviously not a dig, because the club aren’t stupid and obviously see the huge benefit to its fan base of discounts, and has already demonstrably acted on this. 

[Chrispmartha]

5 minutes ago, LeytherRob said:

True, but no one is saying it’s a good joke. Just that it’s obviously not a dig, because the club aren’t stupid and obviously see the huge benefit to its fan base of discounts, and has already demonstrably acted on this. 

the 'most other clubs ' would suggest it is a dig wouldn't it otherwise why mention them?

 

Anyway it's of little importance really, roll on the start of the season when we can discuss degsy's drunken tweets after games instead

Edited December 19, 2024 by Chrispmartha

[LeytherRob]

Just now, Chrispmartha said:

the 'other clubs fans' would suggest it is a dig wouldn't it otherwise why mention them?

 

Anyway it's of little importance really, roll on the start of the season when we can discuss degsy's drunken tweets after games instead

Then I think you need to re read the tweet because it makes absolutely no reference to fans of any club. It just says ‘most other clubs’.