They have minimized the importance, legitimacy, and visibility of the game, they have damaged its future viability, its potential and its image. They will make a relatively small amount of money.
I personally think you have a point about the utilisation of the WCC to develop interest in the game. I however, think the quoted statement is harsh on Saints as it is a game wide issue and the RFL need to be far more proactive and instrumental in pushing this particularly game onto the bigger stage rather than relying on the clubs to do it.
Rory Stewart is someone who appears to of had a 'life' and seen areas of the world few dare to tread. His books are pretty good too.
His book 'The Places in Between' about Afghanistan is fantastic and really brings home many of the cultural differences between us and the Afghans, many which show the Afghans in a far better light than us in my opinion.