I think the harsh reality is that with the exception of possibly the Olympic Stadium game, they will be targeting the same audiences for all of the events that they stage.
It't not worth using a marketing approach that advertises Magic, Grand Final, Challenge Cup, INternationals, WCS, plus regular weekly games all of the time.
Staggering the approach is the right thing to do. You wouldn't be advertising the England series the week before Wembley for example.
That said, the further out we can launch events, the more key promotions you can have, ie. for the England series we should have had a launch event, then a major kit launch, a mid-season test match, club activity ie. roadshows at major games throughout the year and so on. Losing that mid-season test has made our international game less visible than ever. The RLWC had all sorts of major events in the year leading up to it, but that will have cost a bomb, and they still had to halve the ticket prices!
I also think that we do more promotion for events than people realise.
Isn't that the problem? Targetting the same people for the same events if asking a hell of a lot of the already small fanbase. They need to broaden the game's appeal or we are stuck in a vicious circle. Entirely agree with your main paragraph about a lead up. But I think that ties into my previous post; I don't feel the RFL has the resources to deal with a number of events in a season. I'd rather they scrapped the MW and played an international instead.
Interesting final point. What makes you think that? Surely we who are interested in the game would see this promotion if it was taking place?
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