so i take it you want the RFL to pay for 8month promo campaign in london?? great plan that pal lol
Why not? A slow media campaign built up by using the full spectrum of assets available to you... initially start on social media and then eventually end with a short TV commercial or something like that perhaps. We are fully aware the RFL aren't flush with cash but there are plenty of ways of reducing the cost of a campaign if you use all relevant assets available to you.
For what it's worth, I think your suggestion of leaving the promotion until Aug, Sep and Oct is completely missing the issues we face with a potential game in London this year. This isn't 2011 when we had to compete with just the Premier League; we are also competing against the beast that is the RUWC AND the NFL. Whilst London is a big place, there aren't millions of people interested in attending sport events or millions of people with a bit of spare cash about to go and watch an event. As Scotchy has already stated, with such competition in place, those people willing to spend their spare cash on sporting events will be looking at doing that now as those events we are competing against are far more popular than RL is. Therefore by not competing/getting in early, any floating fans will go elsewhere and we'll be stuck preaching to the already converted if they can afford it (speading cost is a massive factor as Dave T has mentioned). We are so far behind the curve in how we sell our sport and I personally think it is breathtakingly naïve to think we can attract lots of people when competing against other events with such a small promotional lead up time.