It is well documented that a 'marquee' sports organisation in any given district of the UK has a dramatic effect on the health of the district's inhabitants. In a nutshell, more young people want to play rugby, and old people want to get up from their chair and walk to the ground. Proven fact that the burden on health resources is lighter when the town's sporting heroes are doing well. The investment of Halton BC in the Vikings and the success of the Vikings DIRECTLY supports government driven health (and particularly obesity) directives in this respect.
It is also a documented fact that small businesses in a given town in the UK (especially those in the food/drink/retail/entertainment sectors) also do better when the marquee sporting club are successful, again supporting a key aim of the borough council to help small business.
Halton BC are helping the Vikings by addressing THEIR OWN targets handed down by Downing Street. Its a win-win for them and us. Coupled with the fact that Stobart in partnership with the council have just created a major transport hub for the town, earning 25 million-per-year contracts from the likes of Tesco and creating 5000 jobs, you soon see why HBC and Stobart together works so well for the Vikings and the town as a whole. The wider activity of the two partners is plentiful. 'Widnes Sport Ltd' has announced which im sure reflect a LOT more activity than just rugby on a Sunday, and it's quite frankly fantastic to see it.
Edited by Vengeance, 30 August 2010 - 08:03 PM.