ISC have signed up a new european partner as licensee and distributor.. so might see a few more teams continue/return to ISC now..
Full story from runningrugby.com
The five-year agreement sees Advantage Sports taking responsibility for the distribution of ISC’s Australian National Rugby League and UK Super Leaguelicensed product and the manufacture and distribution of ISC’s teamwear products in Europe. In addition, Advantage Sports and ISC will work together to grow ISC’s club partnerships in the Super League and other professional sports leagues in Europe.
Daniel Drew, who managed ISC’s European operations as an employee, remains involved as a director of Advantage Sports.
Commenting on the new partnership, ISC CEO Brett Corrick, said: “We are delighted to announce our licensing and distribution partnership with Advantage Sports. Their long experience and considerable expertise in the sports merchandising and retail business together with their network of contacts and relationships will help ensure that the ISC brand continues to flourish and grow in the important European market”
Advantage Sports manages and distributes leading brands to the trade as well as selling direct to consumers through its channel of sales managers and retail outlets. The company offers a one-stop shop with a knowledgeable understanding of the products and services they are supplying. They will be manufacturing team kits and associated product with trusted suppliers in Pakistan and China, offering between four and six-week delivery lead times.