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Rugby League told to play to its strengths ... but World Cup still waiting for sponsors


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#61 EastLondonMike

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Posted 24 June 2013 - 02:12 PM

Haven't kingstone come on board with England?.. maybe that's it.


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#62 JohnM

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Posted 24 June 2013 - 02:12 PM

If you are not passionate about what you sell you will never get value for it an example of how a united sport could use the findings - we probably have a fan base of 300k who attend a game more than once a season, that equates to an annual spend at the supermarket of £1.5 billion pa, £300m on insurances, £1b at pubs/restaurants, gas/ electric/phones etc
Now unite that spend behind a united game and you have something to really sell

 

If you are not passionate about what you sell.... Tend to disagree.   Given  Passion is an intense emotion  compelling feeling, enthusiasm, or desire for something.  We need our target market to be passionate.



#63 Johnoco

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Posted 24 June 2013 - 02:34 PM

The point is, surely, that they are passionate about selling? What we need is someone who is passionate about marketing, for example, and then set them loose on the sport. Whether they love rugby league or not is surely irrelevant? It's whether they have a hunger for their job and a competence in it that counts. The trouble is, it is really hard to imagine Nigel Wood, who seems to have a finger in every single pie, being sufficiently astute to recognise what such a person looks like. I can only envision him signing more administrators.

Yes but they could be selling beans or bathroom units, they don't have to be an absolute expert on the thing you are selling, just a basic understanding of it and why it is better than the other products will suffice.

#64 Johnoco

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Posted 24 June 2013 - 02:41 PM

Good point Mags - OR she

#65 amh

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Posted 24 June 2013 - 02:51 PM

Good point Mags - OR she

 Thank you, I accept, first of all I'd like to say thank you to my family........


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#66 Dave T

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Posted 24 June 2013 - 03:42 PM

I saw AIG linked the other day on a sponsorship website - have no idea how credible it is though. Was listed alongside Hertz and Marriott.

 

AIG are I think a partner of the RU Sevens circuit, as are Hertz and Marriott so maybe they are being targeted.



#67 sweaty craiq

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Posted 25 June 2013 - 08:27 AM

If you are not passionate about what you sell.... Tend to disagree.   Given  Passion is an intense emotion  compelling feeling, enthusiasm, or desire for something.  We need our target market to be passionate.

 

The target market must be passionate of the benefits to them from the partnership, it is the sign of a good and passionate salesman who creates that desire in them. A brilliant salesman creates exclusivity from the partnership which raises the SP due to having multi parties fighting to win it. If you are selling a product technical skills are important when selling a perception then passion plays a greater role in the process, passion is also infectious.

You cannot start a cold call by asking excuse me are you passionate about RL, you create that passion - initially by the perceived benefits, then by the actuals and then by the fear of losing them as you work the mutual benefits from the partnership - often at this point the decision makers can become passionate about the product which makes the contract extension very easy.



#68 Johnoco

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Posted 25 June 2013 - 08:37 AM

I watched the tennis yesterday. That Belgian guy beating Nadal was pretty good and I can see why certain companies would want to be associated with it. But later I watched the Warrington - Wigan game and it knocked it bandy.
If not one major business wants their name associated with that then I can only assume they are incompetent and are listening to some terrible advice.
Major companies should be having fist fights for the rights to sponsor RL.

#69 Futtocks

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Posted 25 June 2013 - 08:57 AM

I watched the tennis yesterday. That Belgian guy beating Nadal was pretty good and I can see why certain companies would want to be associated with it. But later I watched the Warrington - Wigan game and it knocked it bandy.
If not one major business wants their name associated with that then I can only assume they are incompetent and are listening to some terrible advice.
Major companies should be having fist fights for the rights to sponsor RL.

I'd imagine the majority of the people who make those sort of decisions weren't even aware that the Wire/Wigan match was on.

A mind is like a parachute. It doesn’t work if it isn’t open. Frank Zappa (1940 - 1993)


#70 Derwent

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Posted 25 June 2013 - 09:15 AM

 

I'd imagine the majority of the people who make those sort of decisions weren't even aware that the Wire/Wigan match was on.



Exactly. One would have had an audience of a couple of hundred thousand while the other probably had an audience of tens of millions. Sponsors aren't particularly interested in the actual action on the field/court, they are more concerned about the exposure it brings their brand. We offer minimal exposure compared to other sports, hence why we struggle to attract blue chip sponsors. If you have £1m to spend on sponsorship you're going to get much more value from a small logo on a F1 car than you are from being the headline sponsor of SL or the RLWC.

#71 Futtocks

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Posted 25 June 2013 - 09:19 AM

Exactly. One would have had an audience of a couple of hundred thousand while the other probably had an audience of tens of millions. Sponsors aren't particularly interested in the actual action on the field/court, they are more concerned about the exposure it brings their brand. We offer minimal exposure compared to other sports, hence why we struggle to attract blue chip sponsors. If you have £1m to spend on sponsorship you're going to get much more value from a small logo on a F1 car than you are from being the headline sponsor of SL or the RLWC.


And they won't be aware of the match after the event either. Today's papers will be full of Wimbledon, Football transfer rumours, Australians sacking their Cricket coach and the obligatory page or two of filler about the RU Lions. The magnificence of Warrington v Wigan last night will, for the majority of the British public, have passed by totally unnoticed. If any other sport of comparable size had put on that kind of display, people would be talking about it for days or even weeks.

Edited by Futtocks, 25 June 2013 - 09:21 AM.

A mind is like a parachute. It doesn’t work if it isn’t open. Frank Zappa (1940 - 1993)


#72 Southern Softie

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Posted 25 June 2013 - 11:43 AM

Last night's game was simply amazing and it still amazes me that rugby league seems to be the world's biggest kept sporting secret.

If major companies are not prepared to sponsor rugby league in this country, what can the RFL do to change this?

#73 EastLondonMike

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Posted 25 June 2013 - 12:10 PM

The RFL should speak to a company like Brandon..

 

http://www.brandoncompany.com/

 

Use people that know what they're doing and who know how to reach the targets you want to reach.


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#74 Futtocks

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Posted 25 June 2013 - 12:19 PM

Last night's game was simply amazing and it still amazes me that rugby league seems to be the world's biggest kept sporting secret.

If major companies are not prepared to sponsor rugby league in this country, what can the RFL do to change this?

It would require a fundamental change in the way the media choose to portray the game. What we get is a cocktail of contempt, deliberate dishonesty, condescension or just being ignored altogether. Not even the most rabid keyboard warrior can blame the RFL for not being able to turn that around. Actually, come to think of it, they probably would. :rolleyes:

A mind is like a parachute. It doesn’t work if it isn’t open. Frank Zappa (1940 - 1993)


#75 amh

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Posted 25 June 2013 - 12:39 PM

The RFL should speak to a company like Brandon..

 

http://www.brandoncompany.com/

 

Use people that know what they're doing and who know how to reach the targets you want to reach.

 It's bugging me because I can't find it in my history from the other day. I saw they use a company that other sporting organisations do too....as it hasn't really made the desired impact, maybe they should use a new one like you suggest, from outside the familiar sports world. Maybe they already do?


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A man is getting along on the road of wisdom when he realises that his opinion is just an opinion


#76 EastLondonMike

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Posted 25 June 2013 - 12:58 PM

There are plenty of opportunities out there for RL, they just need the right people with the right amount of knowledge to realise that. At the moment we don't have those key people in those key positions.


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#77 Johnoco

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Posted 25 June 2013 - 12:58 PM




Exactly. One would have had an audience of a couple of hundred thousand while the other probably had an audience of tens of millions. Sponsors aren't particularly interested in the actual action on the field/court, they are more concerned about the exposure it brings their brand. We offer minimal exposure compared to other sports, hence why we struggle to attract blue chip sponsors. If you have £1m to spend on sponsorship you're going to get much more value from a small logo on a F1 car than you are from being the headline sponsor of SL or the RLWC.

We get bigger audiences than a lot of sports. Yet they get decent sponsorship. ..it has to be down to perception, at least a lot of it is.

Look at the way the RFL offer southern based journos free wining and dining at events like the CC Final - yet they still can't be arsed turning up.
This is what we are up against, its not all down to the RFL being useless as plenty seem to think.

#78 Dave T

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Posted 25 June 2013 - 01:47 PM

We get bigger audiences than a lot of sports. Yet they get decent sponsorship. ..it has to be down to perception, at least a lot of it is.

Look at the way the RFL offer southern based journos free wining and dining at events like the CC Final - yet they still can't be arsed turning up.
This is what we are up against, its not all down to the RFL being useless as plenty seem to think.

What sports get decent sponsorship thet get lower viewing figures than us?



#79 sweaty craiq

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Posted 25 June 2013 - 01:50 PM

RU, Golf

#80 Dave T

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Posted 25 June 2013 - 02:05 PM

RU, Golf

International sports. 

 

We may get higher figures for certain comps - but overall, their exposure is far far far in excess of anything we have. 






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