Buying tickets for the RLWC

[Tommygilf]

3 minutes ago, GUBRATS said:

I suppose you could have a different price for a different tier , personally I wouldn't , those that want a side on view will pay for it , it's just up to them how early they want to commit to get it 

All this of course is for the all seater stadiums , where standing is available that could have its own price , but you'd have to segregate the side and end 

....

[GUBRATS]

8 minutes ago, Tommygilf said:

So to take Headingley's second RLWC game, Ireland vs Jamaica, you'd be pricing everything at the equivalent of Category B.

Do you think people will expect to pay the same for standing terracing as half way seating, or seating behind the sticks, or the currently £66 "premium seated"?

Do you also think people will pay £15 more for that terracing?

People are happy to pay more for better seats, we suffer when some seats are overpriced.

Headingley being such a ' pig's ear ' of a stadium creates these problems , but still , a seat is ' X ' and a terrace ticket is ' Y ' 

People then have the choice depending on how early they purchase , if you want a good side on view , get in early and take the best north or south seats , same with the terrace , get in early and you sort of get a roof , leave it late and you'll get wet 

[graveyard johnny]

just used to go to the match and stand where you liked- why is everything so effin difficult these days?

[Tommygilf]

Just now, GUBRATS said:

Headingley being such a ' pig's ear ' of a stadium creates these problems , but still , a seat is ' X ' and a terrace ticket is ' Y ' 

People then have the choice depending on how early they purchase , if you want a good side on view , get in early and take the best north or south seats , same with the terrace , get in early and you sort of get a roof , leave it late and you'll get wet 

Can do that already, and people will pay nearly double your £35 for the pleasure!

Any more solutions for the RLWC to lose money?

[Tommygilf]

1 minute ago, graveyard johnny said:

just used to go to the match and stand where you liked- why is everything so effin difficult these days?

Because there are seats, and not all seats are created equal

[graveyard johnny]

3 minutes ago, Tommygilf said:

Because there are seats, and not all seats are created equal

Headingly is all seater now?

[GUBRATS]

15 minutes ago, Tommygilf said:

So now we're working on the basis of not selling out? I thought this was "simples".

Why bother cutting the price of half the tickets and almost doubling the price of others?

Sounds like the "simple solution" to me...

I put ' projected attendance ' , do you understand what that means , maybe the WC organisers are projecting to sell out every game ? , Maybe they are projecting to sell out 60% of every game , or some games sell out and others don't , but they will have a number in mind , get less they lose money , get more they make money , you understand this Tommy ? 

[gingerjon]

5 minutes ago, Tommygilf said:

Can do that already, and people will pay nearly double your £35 for the pleasure!

Any more solutions for the RLWC to lose money?

Cash turnstiles for on the day sales only seems to be popular.

[GUBRATS]

18 minutes ago, Dave T said:

If your point is your last line, you can do that without mucking about with pricing structures. Just tell people up front that these are the lowest prices - guaranteed.

Unfortunately we've built a culture for discounting , some will still expect it and end up not going at all 

[GUBRATS]

18 minutes ago, Tommygilf said:

We have a wealth of data that shows what RL fans, RLWC attendees, international game attendees, and general event attendees have paid in the recent past. Use that and price appropriately.

If £35 is going to magically make people prepared to pay £20 part with a 75% increase then so be it, but I doubt it.

All you're doing is massively discounting the high value tickets and overpricing the least valuable ones. Meaning you'll end up with lots of underpriced high value ticket buyers, which at an appropriate higher price point you could have gotten anyway, and less overpriced ticket buyers who think they're being conned.

Or people will just see it for what it is and buy their tickets early , they might even tell their friends how much of a bargain it is , and they'll convince them to go along as well , wouldn't that be a disaster ?

[graveyard johnny]

all these marketing companies are actually keeping attendances down- their priorities are to sell your online information and bombard you with emails for what they think you might like - all a modern rip off - they dont care about attendance - get the turnstiles back open and lets not underestimate the on the day walk ups value- if people really want to sit in row f seat number 14 they are welcome to sort that too

[Dave T]

5 minutes ago, GUBRATS said:

Unfortunately we've built a culture for discounting , some will still expect it and end up not going at all 

Well not with a price promise. 

If people don't believe what you say, they also won't believe your flat pricing won't be discounted. 

[Dallas Mead]

Are there any games at Belle Vue?

[GUBRATS]

4 minutes ago, graveyard johnny said:

all these marketing companies are actually keeping attendances down- their priorities are to sell your online information and bombard you with emails for what they think you might like - all a modern rip off - they dont care about attendance - get the turnstiles back open and lets not underestimate the on the day walk ups value- if people really want to sit in row f seat number 14 they are welcome to sort that too

I don't disagree Johnny , and if let's say all the side tickets are sold , you could in fact put a cash turnstile on the ends if enough spaces were available 

[Tommygilf]

13 minutes ago, graveyard johnny said:

Headingly is all seater now?

Headingley has seats at various price points. All the standing is the same price I believe, though is restriced to the specific stand purchased for.

[GUBRATS]

24 minutes ago, Dave T said:

They are if your claim is that by repricing the 30k empty seats you will sell them out.

Because, quite frankly, you won't.

You know this for a fact Dave ? 

[Tommygilf]

8 minutes ago, GUBRATS said:

Or people will just see it for what it is and buy their tickets early , they might even tell their friends how much of a bargain it is , and they'll convince them to go along as well , wouldn't that be a disaster ?

If only half the seats are cheaper or in line with what they should be, then the other half are over priced...

[GUBRATS]

19 minutes ago, Tommygilf said:

Because there are seats, and not all seats are created equal

Says you , but that's just your opinion 

[Tommygilf]

15 minutes ago, GUBRATS said:

I put ' projected attendance ' , do you understand what that means , maybe the WC organisers are projecting to sell out every game ? , Maybe they are projecting to sell out 60% of every game , or some games sell out and others don't , but they will have a number in mind , get less they lose money , get more they make money , you understand this Tommy ? 

That projected attendance also includes projected takeup of each individual price point of course, and is an economic decision based upon that. Clearly at some grounds they believe £15 - £20 is going to be a popular option. Arbitrarily increasing those prices (and presumably deterring purchasers of those tickets of which are most of the ground) to fill barely a few more expensive tickets by discounting those tickets likewise is still not making much sense tbh...

[Dave T]

4 minutes ago, GUBRATS said:

You know this for a fact Dave ? 

Well, yes.

If you walked into the RFL's office and said you will fill those 30k empty seats at Wembley by increasing the price to £37.50, I think you'd get laughed out of the room. 

[GUBRATS]

9 minutes ago, Dave T said:

Well not with a price promise. 

If people don't believe what you say, they also won't believe your flat pricing won't be discounted. 

IYO, by doing something ' radical ' you get their attention , once that's done you won't need marketing teams trying to decide what they're going to do ( including discounts ) to fill those empty seats , they can just get on with marketing the game 

[GUBRATS]

5 minutes ago, Tommygilf said:

If only half the seats are cheaper or in line with what they should be, then the other half are over priced...

IYO , because that's how you've been conditioned , clear your mind , picture some nice fluffy bunnies , then they morph into huge RL players 

[GUBRATS]

8 minutes ago, Tommygilf said:

Headingley has seats at various price points. All the standing is the same price I believe, though is restriced to the specific stand purchased for.

See , were halfway there already , buy late , you get wet 

[GUBRATS]

4 minutes ago, Dave T said:

Well, yes.

If you walked into the RFL's office and said you will fill those 30k empty seats at Wembley by increasing the price to £37.50, I think you'd get laughed out of the room. 

Indeed their record on these things speaks for itself 

[GUBRATS]

5 minutes ago, Tommygilf said:

That projected attendance also includes projected takeup of each individual price point of course, and is an economic decision based upon that. Clearly at some grounds they believe £15 - £20 is going to be a popular option. Arbitrarily increasing those prices (and presumably deterring purchasers of those tickets of which are most of the ground) to fill barely a few more expensive tickets by discounting those tickets likewise is still not making much sense tbh...

Who believes ?