Have Barrow missed a great commercial opportunity (other examples?)

[Padge]

Watching CC Barrow v Oldham on Red Button, I noticed behind one end of Barrow's ground is a huge Tesco Extra getting free publicity, advertising. Should Barrow have screened off that end in some way to block out the Tesco sign, then offered to take it down for a price or even flog the screening to ASDA or Sainsbury's etc.

They my have got some money out of Tesco, but I doubt it.

Any other examples where grounds offer free publicity.

[Whippet13]

Re Barrow, No, a few thousand people will watch it and they will all be fully brand aware of Tesco so doubt they would be interested.

Why go to the trouble and cost of blocking it off just to make your neighbour say get lost and think you are an idiot.

[graveyard johnny]

1 hour ago, Padge said:

Watching CC Barrow v Oldham on Red Button, I noticed behind one end of Barrow's ground is a huge Tesco Extra getting free publicity, advertising. Should Barrow have screened off that end in some way to block out the Tesco sign, then offered to take it down for a price or even flog the screening to ASDA or Sainsbury's etc.

They my have got some money out of Tesco, but I doubt it.

Any other examples where grounds offer free publicity.

for the amount of viewers on iplayer compared to the amount of Tesco ads on mainstream tv I doubt they would care

[Eddie]

The Tesco share price would fall by 50% if they did. 

[sam4731]

There's another Tesco in Warrington which has its views ruined by a rugby stadium. They should block that up ASAP.

[Wolford6]

The Barrow fans probably park in the Tesco carpark

[Butch]

11 hours ago, Wolford6 said:

The Barrow fans probably park in the Tesco carpark

I do always have 

[RSN]

Would have been a lot of work for minimal reward but I suppose every little helps.

[Padge]

9 hours ago, RSN said:

Would have been a lot of work for minimal reward but I suppose every little helps.

Although posted in jest, this is very true for clubs like Barrow. 

Just let it be known that and advertising banner is available in that spot to the local supermarkets could generate a bit of competitive bidding, Tesco obviously wanting to pay to not have the banner and rivals wanting to blank out Tesco and get their name in the frame.

The money generated may not be massive in the scheme of things, but get the local press also onto the story and there could be other benefits. In fact create a story about it even if you don't sell the space. It is just such an opportunity.

I am sure I have seen other examples of this sort of thing but can't remember where.

[Damien]

On 10/02/2024 at 14:10, graveyard johnny said:

for the amount of viewers on iplayer compared to the amount of Tesco ads on mainstream tv I doubt they would care

Are you seriously suggesting that a billion pound company who advertise extensively on TV wouldn't be interested in this

[Padge]

8 minutes ago, Damien said:

Are you seriously suggesting that a billion pound company who advertise extensively on TV wouldn't be interested in this

You don't appeal to the national company, you go to the local managers.

Remember when Leigh were once sponsored by I think it was Vodafone, it was just the local shop not the national company.

You can operate locally with major national companies.

It really is about spotting and maximizing every single and simple opportunity.

 

[Cheadle Leyther]

1 minute ago, Padge said:

You don't appeal to the national company, you go to the local managers.

Remember when Leigh were once sponsored by I think it was Vodafone, it was just the local shop not the national company.

You can operate locally with major national companies.

It really is about spotting and maximizing every single and simple opportunity.

 

O2 2016

[Padge]

13 minutes ago, Cheadle Leyther said:

O2 2016

That'll be it.

Ta.

[gingerjon]

Barrow seem to have gone through how to monetise the whole ground. If the Tesco 'block sign for cash' plan was a goer, given how much else is in here, they would probably have mentioned it:

https://www.barrowrlfc.com/wp-content/uploads/2022/10/Raiders-Commercial-Brochure-2.pdf

(One tip for them though, that is the 2024 brochure but it's linked as 2022 so they should probably sort that.)