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1 hour ago, Dave T said:

I must say, I don't think clubs have generally done the branding thing in a half assed way. The two key ones probably are Wigan who have kept themselves a bit muddled and have now brought the Warrior moniker front and center like everyone else has done for years, and Salford have just been a bit all over the place on this in recent years and have tidied themselves up a bit. 

I think there is a focus on the umbrella branding here and trying to get an element of consistency in the look of the branding, and I think that is welcome, as we have always been a bit sporadic. SL (the comp) branding clearly has a look now, in terms of presentation, it is a shame that covid put paid to some of the support shows that had been commissioned. 

Do you think this northern hipster/counter culture vibe will actually work? Especially without Manchester, Newcastle, Bradford and Liverpool? Or is that part of the long term aim?

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I'm no marketing expert but this just strikes me as almost old fashioned, old hat. Perhaps the sort of thing Elstone learned at the RFL in the '90s. As a sport our supposed great weaknesses are o

A lot of these sorts of people have got massively into NFL in the last few years. I see so many NFL team branded hats and scarves on my commute, and as you said not to generalise but these people do t

I think there is a lot of unnecessary negativity on this topic, clearly clouded by a recent major issue.  If we think back to the start of the season the rebrand was received extremely well, acro

8 minutes ago, Tommygilf said:

Do you think this northern hipster/counter culture vibe will actually work? Especially without Manchester, Newcastle, Bradford and Liverpool? Or is that part of the long term aim?

I think it is a decent idea, and the lack of those cities shouldn't be a challenge just yet. 

Firstly, if you can create this cool vibe around the comp it can help you get into those cities. Going into any decent city now there is a large presence of hipster bars, craft ale places, speakeasy cocktail bars etc so I think if we can appeal to those people it can be a very good thing. 

And it isn't just a thing for the young ones, I'm a 42 year old bloke and would think nothing of paying £6.50 for a nice beer with a decent atmosphere and vibe. I'm well aware it is pretty pretentious, but I'd choose that over Wetherspoons every day of the week. But I think there should be a place for everyone in RL, whether you want a pint of Carling on the terraces, or an expensive craft beer and some street food in a lounge, or a glass of champagne and cocktails in luxury surroundings - people like what they like. 

I think the hipster thing can be less alienating to the current market than some other changes. 

Secondly, it is transferable to any city around right now. When we were in Edinburgh for Magic, I wondered whether our crowd fit in tbh. We should be able to fit in anywhere. 

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26 minutes ago, Dave T said:

I think it is a decent idea, and the lack of those cities shouldn't be a challenge just yet. 

Firstly, if you can create this cool vibe around the comp it can help you get into those cities. Going into any decent city now there is a large presence of hipster bars, craft ale places, speakeasy cocktail bars etc so I think if we can appeal to those people it can be a very good thing. 

And it isn't just a thing for the young ones, I'm a 42 year old bloke and would think nothing of paying £6.50 for a nice beer with a decent atmosphere and vibe. I'm well aware it is pretty pretentious, but I'd choose that over Wetherspoons every day of the week. But I think there should be a place for everyone in RL, whether you want a pint of Carling on the terraces, or an expensive craft beer and some street food in a lounge, or a glass of champagne and cocktails in luxury surroundings - people like what they like. 

I think the hipster thing can be less alienating to the current market than some other changes. 

Secondly, it is transferable to any city around right now. When we were in Edinburgh for Magic, I wondered whether our crowd fit in tbh. We should be able to fit in anywhere. 

A lot of these sorts of people have got massively into NFL in the last few years. I see so many NFL team branded hats and scarves on my commute, and as you said not to generalise but these people do tend to socialise in hipster bars and will pay more for what they like. 

If that's the idea to pick up on people who have or would otherwise get into american football that makes a lot of sense as they're young with typically a bit of cash in their pocket. But it will take a lot of changes to get them to games beyond having cheerleaders and flamethrowers.

As you said with the beer thing, the only time I've had a beer at a game that I've liked rather than just tolerated was in America at an MLS game. I imagine that's something the Wolfpack had going for them. Would I go more games if they had nice beers, no probably not. But I have friends who've probably attended 1 or 2 games in their lives who I reckon I could win round more easily if they did. 

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I was born to run a club like this. Number 1, I do not spook easily, and those who think I do, are wasting their time, with their surprise attacks.

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50 minutes ago, Dave T said:

I think it is a decent idea, and the lack of those cities shouldn't be a challenge just yet. 

Firstly, if you can create this cool vibe around the comp it can help you get into those cities. Going into any decent city now there is a large presence of hipster bars, craft ale places, speakeasy cocktail bars etc so I think if we can appeal to those people it can be a very good thing. 

And it isn't just a thing for the young ones, I'm a 42 year old bloke and would think nothing of paying £6.50 for a nice beer with a decent atmosphere and vibe. I'm well aware it is pretty pretentious, but I'd choose that over Wetherspoons every day of the week. But I think there should be a place for everyone in RL, whether you want a pint of Carling on the terraces, or an expensive craft beer and some street food in a lounge, or a glass of champagne and cocktails in luxury surroundings - people like what they like. 

I think the hipster thing can be less alienating to the current market than some other changes. 

Secondly, it is transferable to any city around right now. When we were in Edinburgh for Magic, I wondered whether our crowd fit in tbh. We should be able to fit in anywhere. 

I totally agree with that. I think it'll need a bit more work to carry through though, especially on the matchday experience front.

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20 minutes ago, DI Keith Fowler said:

A lot of these sorts of people have got massively into NFL in the last few years. I see so many NFL team branded hats and scarves on my commute, and as you said not to generalise but these people do tend to socialise in hipster bars and will pay more for what they like. 

If that's the idea to pick up on people who have or would otherwise get into american football that makes a lot of sense as they're young with typically a bit of cash in their pocket. But it will take a lot of changes to get them to games beyond having cheerleaders and flamethrowers.

As you said with the beer thing, the only time I've had a beer at a game that I've liked rather than just tolerated was in America at an MLS game. I imagine that's something the Wolfpack had going for them. Would I go more games if they had nice beers, no probably not. But I have friends who've probably attended 1 or 2 games in their lives who I reckon I could win round more easily if they did. 

get down to sheffield.. great beer at the game... no stadium to speak of and you can stand by the pitch but there is great beer... (and its still a better venue and safer than belle vue :kolobok_ph34r:)

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The matchday experience is, largely, rubbish at Super League grounds. The hospitality stuff at a few clubs is good, I’ve experienced it at Saints, Leeds looks good and I’m sure a few other clubs are good in that field, however, the matchday experience for fans is not that attractive. Focusing on that would be a huge shot in the arm for the sport. 

Take fan parks we’ve put on at Magic, they’ve been in a small car park outside a Metro station at Newcastle and they’ve been pretty poor, in all honesty. 

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4 hours ago, RP London said:

Which is really interesting but also proves what was being said before. You can push the nickname bit while also having the place name in there. The place name will ground some people (be it locals, or people like yourself who want to support a city/place they can picture or know) but a nickname works for some others (i can mix and match, if its a country i dont know i would probably go for names but if its a city i have knowledge of and like i would go for them).

BUT if you were to only go with one and not think about the other you are missing 50% of your potential.. that would be gross negligence.. especially when doing one will not alienate the other. 

Put a nickname on and people arent going to hate you (unless it is done badly.. Sharks).. so why not? pick a good one though, if it is going to be town centric great but make it something that people can use well (Steelers in Ice Hockey as helped the team in Sheffield grow becuase its part of the cities heritage etc and it resonates with people, would they have been as successful as something else? Would Eagles have caught the attention of the city more if they had gone for the Steelers??) It is important in this day and age IMHO 

Yes, I agree with all of that.

Steelers is a great name for a Sheffield team, and they are surely the best known UK team in that sport as they have built what is a memorable brand. Would it have worked in RL? Probably, but there was already a prominent Steelers in RL at the time (admittedly not over here) and I think Eagles is a good clear brand too, albeit perhaps without much of a natural connection to Sheffield (but it never felt artificial in the way that some of the now-abandoned, bolt-on 90s-era nicknames like Wildcats and Bluesox did).

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2 minutes ago, mrfranco said:

Yes, I agree with all of that.

Steelers is a great name for a Sheffield team, and they are surely the best known UK team in that sport as they have built what is a memorable brand. Would it have worked in RL? Probably, but there was already a prominent Steelers in RL at the time (admittedly not over here) and I think Eagles is a good clear brand too, albeit perhaps without much of a natural connection to Sheffield (but it never felt artificial in the way that some of the now-abandoned, bolt-on 90s-era nicknames like Wildcats and Bluesox did).

Do agree about Eagles, it has worked well and they have used it well. I had forgotten about Illawarra.. wonder whether that was on their minds.

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8 minutes ago, Celt said:

Yeah? 

How many people do they get in the 'crowd' for a home game? I thought it was about 300!

In a city so dominated by football and a club that has not had a home in the city for about 4 years... its a recognisable name in the city, people know who you are talking about when you mention them... getting them back to the ground is the next step for the club, its not going to be an easy one, but actually having somewhere permenant to play in the city is going to make it a bit easier than getting them to travel to ruddy Wakefield and sit in a rickety old shed (and I am grateful to Wakefield for their help, dont get me wrong, but it was hardly an inspiring place to go travel to "home games" to!)

I have never "bigged up sheffield" in the "we are massive way" and always talk about the massive task infornt of the club. I think they do things wrong etc too and i am often talking about it on here.. 

the Eagles name though is known and I dont think they have an issue there and they have worked it and used it well. 

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39 minutes ago, mrfranco said:

Yes, I agree with all of that.

Steelers is a great name for a Sheffield team, and they are surely the best known UK team in that sport as they have built what is a memorable brand. Would it have worked in RL? Probably, but there was already a prominent Steelers in RL at the time (admittedly not over here) and I think Eagles is a good clear brand too, albeit perhaps without much of a natural connection to Sheffield (but it never felt artificial in the way that some of the now-abandoned, bolt-on 90s-era nicknames like Wildcats and Bluesox did).

They were always Sheffield Eagles though, weren't they? I don't remember them being anything else anyway. Always just felt as 'right' as Rochdale Hornets TBH.

Build a man a fire, and he'll be warm for a day. Set a man on fire, and he'll be warm for the rest of his life. (Terry Pratchett)

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1 minute ago, gingerjon said:

They were always Sheffield Eagles though, weren't they? I don't remember them being anything else anyway. Always just felt as 'right' as Rochdale Hornets TBH.

True, they applied under a "Sheffield RLC" with moniker tbc. 

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2 minutes ago, Tommygilf said:

There was a post on here recently with the actual proposal document linked from twitter or facebook I think. A real gem!

Yes saw that on facebook... original colours were more bradford than they turned out too.. 

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12 hours ago, mrfranco said:

Am I the only one who finds it really frustrating if I tune into a sport or league I don't usually watch and there's no place names involved? If I'm watching a sporting contest, I want someone to cheer (or cheer against), and I find it hard to get involved and attached if all I've got to go on is two random animals or the like... I have at least some preconception of Perth or Melbourne, Denver or Delhi, but if all I see and hear is Sixers vs Scorchers, that means absolutely nothing to me, and I find that's an extra barrier to getting into an unfamiliar contest. Nicknames have a place, but I find it counterproductive if that's all you get.

If none of the players are from said place then its a nonsense and is just 2 assembled squads

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6 minutes ago, yipyee said:

If none of the players are from said place then its a nonsense and is just 2 assembled squads

There's some truth in that, but that's professional sport... the team that represents my home town still represents my home town even if there are no players from there. And if I'm watching something else then as I explained above I find an idea of a place a better hook than a random nickname... but after you've watched a few games of course you get attached to particular players and what they do on the pitch

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  • 5 months later...

We definitely need to change our name if this European competition goes ahead.

I can’t see any benefit in keeping the super league name?

Our Super League name and branding would surely be swamped by this new soccer comp. I’m thinking Google searches etc. 
 

NRL Europe here we come. 

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7 minutes ago, Southerner said:

We definitely need to change our name if this European competition goes ahead.

I can’t see any benefit in keeping the super league name?

Our Super League name and branding would surely be swamped by this new soccer comp. I’m thinking Google searches etc. 
 

NRL Europe here we come. 

And not to mention be toxic in most of the UK

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9 minutes ago, Southerner said:

We definitely need to change our name if this European competition goes ahead.

I can’t see any benefit in keeping the super league name?

Our Super League name and branding would surely be swamped by this new soccer comp. I’m thinking Google searches etc. 
 

NRL Europe here we come. 

I really don't understand the fascination with copying all things Australian. NRL Europe is very poor and worse than Super League.

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There's always these humorous incidents where whenever someone prominent does something horrible some poor person with a similar name has their twitter mentions flooded.... I am assuming super league was that poor person last night.

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38 minutes ago, Damien said:

I really don't understand the fascination with copying all things Australian. NRL Europe is very poor and worse than Super League.

Agree - it would actually make (northern Hemisphere) RL sound more small time than it is (which sometimes might look like an achievement) - try turning the tables, Super League (Australasia) doesn't work very well either. Fundamentally if you're the bolt on to the main brand then you're basically screaming 'we're the afterthought'

Some people might think that was true, but we really don't need to be branding accordingly.

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