Dave T Posted January 2 Share Posted January 2 3 hours ago, dkw said: I expect the value of the Sky deal to drop fairly significantly unfortunately, but there will be more deals with other platforms for games that could see the entirity of the income drop only slightly. There's a lot of games to choose from each week that aren't televised, these could be shared out. The question then is how it impacts on attendances, and whether any drop is financially worse than the TV money. I think that is a risk, absolutely. But I think the short term win here is to get Sky to believe that positive times are coming, even if that isn't this year or even next year. We have had two huge increases in the history of Sky deals. The first was the huge one on the back of the creation of SL. When we didn't quite deliver on the promises, we saw a cut deal to give more realistic value. The second was based on the Super 8s. Once again, we didn't deliver the promised exciting changes, and in fact went one step worse by driving a horrendously negative narrative for the game. Everyone in the sport has talked RL down since that record deal was announced, and then we ended up with a huge cut. It should be little wonder that Sky saw they could retain us on the cheap. If we look at where we are now, we now have some professionals involved, we have hopefully sorted out some governance, we have hopefully whethered Covid in OK shape, we have a C4 deal, and we are now looking at a future which is all about driving up standards of clubs. Broadly the clubs appear to be on board and singing from the name hymn sheet. I think the narrative is far more positive than in recent years, and hopefully that will be able to reflected in negotiations with Sky being prepared to support the game with a decent longer term deal. They have shown previously that they are prepared to do that. 6 1 Link to comment Share on other sites More sharing options...
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