Big Content/Social Media News

[Tommygilf]

 

Edited January 10 by Tommygilf

[Tommygilf]

The full scope of the partnership, according to ScorePlay, includes:

Full Media Hub: ScorePlay will serve as the comprehensive media hub for all photo, video, and broadcast requirements, streamlining the management of the league’s extensive content.
Tailored Workspaces: The 12 teams in Super League will enjoy personalised workspaces within ScorePlay, ensuring seamless access to their specific assets and resources.
Athlete App: ScorePlay will manage the automatic distribution of clips to every Rugby League athlete, using AI facial recognition.
Seamless Integration: ScorePlay’s system will be integrated with RLC’s photo agency to enable the direct and rapid distribution of high-quality photos, enhancing the league’s media coverage.
Azzuu Integration: Azzuu integration empowers both the league and its teams to optimise their operations and collaborations, ensuring smoother workflows.
Live Streaming: The ability to live-stream up to six games every weekend, coupled with live clipping capabilities, will bring the excitement of Rugby League directly to fans’ screens with real-time authentic moments.
Custom Video Clipping and Data Integration: Custom video clipping and data integration will allow for in-depth analysis and easy retrieval of match actions, providing a deeper understanding of the game.
Usage and Analytics Dashboard: A usage and analytics dashboard provides invaluable insights into how RLC’s digital assets are being consumed, allowing for data-driven decision-making.
Archive ingestion: All of RLC’s archive will be tagged automatically using ScorePlay’s state-of-the-art AI, so they become completely searchable for content creators.

[Tommygilf]

This is massive, and is bringing the sport right up to date for the social media age. Finally we can start to use our assets.

[gingerjon]

So, just to confirm, we have the game having its highest visibility on mainstream FTA in decades, a credible deal with Sky, and all this?

Looks awful. IMG are making mugs of us.

[Just Browny]

I don't really know what this is but it sounds fun.

[Damien]

Sounds great. Anything that helps RL improve its brand and get more traction with the media has to be applauded.

[Tommygilf]

5 minutes ago, Just Browny said:

I don't really know what this is but it sounds fun.

Basically means clubs (and players) should be able to much more easily and quickly improve their social media content output. The clips and pictures will all be there.

[Chrispmartha]

Blooming IMG ruining the game…

as much as the structure obviously got sll the attention I did say it was only a part of it, things like this are where they should hopefully make the real difference

[Dave T]

It's an overly wordy press release tbh, but I'm sure there are some good things there.

Outside of the boring jargon stuff, its interesting to see this mention streaming up to 6 games per week. Is this partnership what will lead to the RLc's own streaming platform? 

There does appear to be a lot of repetition and jargon, it'd be good if it was just simplified bullets of what this really means. 

[M j M]

6 minutes ago, Dave T said:

it'd be good if it was just simplified bullets of what this really means. 

Let's hope it's not just this -

 

Edited January 10 by M j M

[Tommygilf]

5 minutes ago, M j M said:

Let's hope it's not just this -

 

Evidently it isn't...

[gingerjon]

17 minutes ago, M j M said:

Let's hope it's not just this -

 

Oh no.

In a vain attempt to breathe new life into something that IMG wanted killed dead, but which has carried on anyway, someone has put out a press release that makes people notice it.

The horror.

[JohnM]

Game's gone.

[hindle xiii]

All I can imagine is a dance to Wooly Bully on TikTok but I have high hopes.

[tiffers]

This is a giant step forward in monetising our content in real time.

Centralisation of this so clubs and RLC can take advantage of it is going to be so much more efficient and effective. Clearly clubs themselves couldn't make it work, no doubt it would've been cost prohibitive.

What's going on... 2 bits of good news in 2 days. We need to slow down!

[Worzel]

Amateurs, clearly IMG don’t have any idea what they’re doing 

[tiffers]

It seems like the new capability means we will be able to do stuff like this. Live in game. For all of our games across all media outlets/social media that the clubs/sky/BBC subject to rights.

http://www.skysports.com/share/13045744

[glossop saint]

2 hours ago, Tommygilf said:

Basically means clubs (and players) should be able to much more easily and quickly improve their social media content output. The clips and pictures will all be there.

And this is the next hurdle. The clubs need to use it properly. Hopefully they will have guidance on how to do that, then it is up to them. Fingers crossed.

[tiffers]

16 minutes ago, glossop saint said:

And this is the next hurdle. The clubs need to use it properly. Hopefully they will have guidance on how to do that, then it is up to them. Fingers crossed.

It's also about making sure we are pushing it via Sky and other media partners to get as much exposure as possible on their channels/apps too.

The clubs should hopefully be able to generate revenue from increased sponsorship opportunities. "The Harvey Norman replay" style.

Although that relies on them having social teams working the content/assets and the commercial intuition to sell the opportunity.

Edited January 10 by tiffers

[Click]

This is great news for Super League, one of the things RL in this country seriously lacks is exposure on things like Social Media.

We have an incredibly exciting game that in each match can have multiple moments that could be clipped and put out in a 1 minute/2 minute clip to get more eyes. The NRL are doing great with this type of content. 

It will hopefully also improve highlights of games in general, as highlights of a match are the highlights, at the moment 90% of highlights of SL games seem to just be tries, we have a lot more highlights in every game then just the tries that are scored.

[marklaspalmas]

Like everything at the moment, let's see how it pans out.

If SL end up with some thing more like this

https://www.nrl.com/

than this

Betfred Super League

and this

https://www.rugby-league.com

gets a complete overhaul, then it will be great for SL clubs.

What happens for the other 23 pro clubs is unclear.

 

[Damien]

27 minutes ago, marklaspalmas said:

Like everything at the moment, let's see how it pans out.

If SL end up with some thing more like this

https://www.nrl.com/

than this

Betfred Super League

and this

https://www.rugby-league.com

gets a complete overhaul, then it will be great for SL clubs.

What happens for the other 23 pro clubs is unclear.

 

Those other 23 professional clubs (and more) are fully part of this, it literally says:

The partnership will cover the Super League, Championship and League One plus the Women’s Super League, Wheelchair Super League, Challenge Cup and the England teams.

[marklaspalmas]

27 minutes ago, Damien said:

Those other 23 professional clubs (and more) are fully part of this, it literally says:

The partnership will cover the Super League, Championship and League One plus the Women’s Super League, Wheelchair Super League, Challenge Cup and the England teams.

I was literally (rather than  metaphorically) thinking about this:

Tailored Workspaces: The 12 teams in the Men’s Super League will enjoy personalised workspaces within ScorePlay, ensuring seamless access to their specific assets and resources.

However, having read this:

this won’t be a public platform, but instead allow for easier and better social media management across the sport and Super League as a whole. It will work in a method whereby the media can be made instantly available for social media channels etc to more efficiently capture the viral moments within the sport.

I'm a lot less interested. As you were.

Edited January 11 by marklaspalmas

[gingerjon]

3 minutes ago, marklaspalmas said:

I was literally (rather than  metaphorically) thinking about this:

Tailored Workspaces: The 12 teams in the Men’s Super League will enjoy personalised workspaces within ScorePlay, ensuring seamless access to their specific assets and resources.

However, having read this:

this won’t be a public platform, but instead allow for easier and better social media management across the sport and Super League as a whole. It will work in a method whereby the media can be made instantly available for social media channels etc to more efficiently capture the viral moments within the sport.

I'm a lot less interested. As you were.

Yes, that's a framework and system to get decent content out efficiently and quickly. The kind the sport has failed to do since forever. As with all this, it's up to the clubs and RFL to make it work for them but the structure is now there whereas before it wasn't.

[marklaspalmas]

23 minutes ago, gingerjon said:

Yes, that's a framework and system to get decent content out efficiently and quickly. The kind the sport has failed to do since forever. As with all this, it's up to the clubs and RFL to make it work for them but the structure is now there whereas before it wasn't.

Yeah.

I thought it was something it isn't.