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NZ series ticket sales latest news

Scubby

By Scubby
in The General Rugby League Forum

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John Fisher

John Fisher

Posted
Posted

Breaking news. I've just bought two tickets for the Wigan game. Might even travel there on a bus.

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Exiled Wiganer

Exiled Wiganer

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The 70k for the semis was a wonderful crowd, as many leaguies will have chosen other games to watch. It was a bigger acheivement than the - still superb effort - sold out final.

I think that, as a sport, we are in the early stages of getting our act together internationally - for lots of reasons, such as the democratic effect of social media and the internet, the multi team World Cup (step forward M Lindsey as the brain child of that) and patient growth in the post life ban world. I have no doubt that 2017 will be a watershed tournament for the game.

We are lucky to be living in this era for the sport.

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UxbridgeBunny

UxbridgeBunny

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Great figures for the ticket sales so far, I'm slightly concerned that on the website tho the entire upper tier on one side of the Olympic stadium is not available along with two largish sections on the lower deck tho. I guess some of the lower seats will be corporate but from that plan there can't be more than 40k available which makes me slightly dubious with claims they've already sold that many

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Padge

Padge

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I know this comes from the Bleedin' Obvious department but: Is the RFL going to advertise tickets for the Olympic Park game during the kick'n'clap World Cup final?

 

They would have to do it by ambush.

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Odsal Outlaw

Odsal Outlaw

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They would have to do it by ambush.

Yes they would, and if we did try ambush marketing we'd better placed doing it at the 3rd/4th place game which is at Olympic Park isn't it?

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Dave T

Dave T

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Great figures for the ticket sales so far, I'm slightly concerned that on the website tho the entire upper tier on one side of the Olympic stadium is not available along with two largish sections on the lower deck tho. I guess some of the lower seats will be corporate but from that plan there can't be more than 40k available which makes me slightly dubious with claims they've already sold that many

the lower tier is sold out.
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Dave T

Dave T

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I know this comes from the Bleedin' Obvious department but: Is the RFL going to advertise tickets for the Olympic Park game during the kick'n'clap World Cup final?

why would we spwnd a bomb advertising there when the results wouldnt necessarily support that. It isnt stating the obvious at all.
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Barnaby Reddin

Barnaby Reddin

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I have no doubt that 2017 will be a watershed tournament for the game.

 

I genuinely hope that you are right and the Kiwi and AU public respond to the competition in the way that other sports like soccer have seen recently. I will be attending as many games as physically possible and with the strength of the UK  quid at the moment against the NZ/AU dollar, hopefully the venues and and fixtures can be confirmed quickly giving UK based RL fans the chance to get in early before things get to pricey!

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Maximus Decimus

Maximus Decimus

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why would we spwnd a bomb advertising there when the results wouldnt necessarily support that. It isnt stating the obvious at all.

Exactly, some people seem to think that the RFL have an unlimited advertising budget but don't know how to spend it.

It's like they think that people more qualified than themselves have never considered that a national ad campaign or a series of TV adverts would boost sales.

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The Parksider

The Parksider

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why would we spend a bomb advertising there when the results wouldn't necessarily support that. It isn't stating the obvious at all.

 

I agree with that, and that has always applied to the SL club marketing departments who always come in for stick on the idea that they are just dumb. We had that debate not so long ago on the basis that crowds were dropping and all it needed was the marketing departments to shape up. Pleased you've seen the light there......

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Swansea Jack

Swansea Jack

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. I am particularly looking forward to the Olympic Stadium game with my merry-band of 80 from Kings Lynn RL club cheering on the mighty England (there are about 15 Kiwis in the group so should be very banterous!).

 

#comeonenglandrl

Well done. That's the spirit. Enjoy your day. Me and the Mrs are going to Wigan.

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Maximus Decimus

Maximus Decimus

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I agree with that, and that has always applied to the SL club marketing departments who always come in for stick on the idea that they are just dumb. We had that debate not so long ago on the basis that crowds were dropping and all it needed was the marketing departments to shape up. Pleased you've seen the light there......

Marketing is such a vague fix-all term that people using it can sound like the answers when in fact they have none.

If we get 50k+ then they've almost certainly done the right amount of advertising and marketing. Any more would have come out of profits from the game.

What is the best system for Super League? An honest appraisal

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EastLondonMike

EastLondonMike

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The RFL could target the last union game and the union world cup final, but this would have needed to have been planned ages ago.. Planning in advance isn't an RFL strong point we know that.

It would have made sense to do something around the Olympic park/Westfield in the preceding months also, but again.. planning.

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JM2010

JM2010

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Yes they would, and if we did try ambush marketing we'd better placed doing it at the 3rd/4th place game which is at Olympic Park isn't it?

What about on pitch advertising and advertising boards around the pitch during the first test? They would be advertising to a captive audience
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Maximus Decimus

Maximus Decimus

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The RFL could target the last union game and the union world cup final, but this would have needed to have been planned ages ago.. Planning in advance isn't an RFL strong point we know that.

It would have made sense to do something around the Olympic park/Westfield in the preceding months also, but again.. planning.

No. Money...

What is the best system for Super League? An honest appraisal

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Dave T

Dave T

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What about on pitch advertising and advertising boards around the pitch during the first test? They would be advertising to a captive audience

they have had adverts for this series at recent rfl staged games, including the grand final. The first test is one big advert, expect the sales telephone number to be present on boardings and mentioned on the bbc. If the first test is a cracker it should help the second massively. Its a shame its on BBC2 on a Sunday evening tbh.
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GansonTheClown

GansonTheClown

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they have had adverts for this series at recent rfl staged games, including the grand final. The first test is one big advert, expect the sales telephone number to be present on boardings and mentioned on the bbc. If the first test is a cracker it should help the second massively. Its a shame its on BBC2 on a Sunday evening tbh.

I think Sunday evening is a pretty good slot, especially on the beeb. Good point about the first test being an advert, hoping the second test sells off the back if it next week.

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Dave T

Dave T

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I think Sunday evening is a pretty good slot, especially on the beeb. Good point about the first test being an advert, hoping the second test sells off the back if it next week.

I'm not an expert on this at all, but my assumption would be that the 2.30pm slot on BBC1 next week is better than this slot - but happy to be wrong on this!

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MancRL

MancRL

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It looks like the RFL have gone down the road of minimum advertising-maxium profit. This is a gamble that looks like its paid off this time with possible full houses?

They appear to have not paid for any agency to promote the games, which costs a lot of money.

 
 
 
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​THE NORTH OF ENGLAND WITH A POPULATION OF NEARLY 17 MILLION PEOPLE IS THE TRUE EXPANSION AREA FOR RUGBY LEAGUE........IF IT CAN'T EXPAND HERE, WHERE CAN IT EXPAND?
 
 
 
 
 
 
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Chanter

Chanter

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It looks like the RFL have gone down the road of minimum advertising-maxium profit. This is a gamble that looks like its paid off this time with possible full houses?

They appear to have not paid for any agency to promote the games, which costs a lot of money.

 

A dangerous game to play tbh, especially for the OP game in London. There's been next to zero promotion up here in the north, don't know about down in London, so I think the vast array and availability of social media is helping to sell this series. The Burgess saga has also put our game to the forefront for other reasons

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JoneslessBishop

JoneslessBishop

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Better we have slightly smaller grounds that sell out than have empty seats. We had 60k at RLWC SF at Wembley and our numerous detractors really focused on those empty seats. TV audiences have been used to packed out stadia, many the same size as Hull and Wigan the last month and a half at the union World Cup. We needed to match that, and it's right that enohasis should have been on the Olympic stadium as we need the national profile.

Strategy for this year seems to have worked, and on to bigger and better next year. Onwards and upwards rugby league! Now we just need a series win!!

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