Dave T Posted October 10, 2022 Share Posted October 10, 2022 (edited) 54 minutes ago, Archie Gordon said: There seems to be plenty of whining going on about ticket prices on social media. However, every single Round 1 game has still not sold out in its cheapest category (£20-30). One of the issues is that you are targeting repeat customers here and when people are paying more for certain games, they are having to be more selective. I'm one who is in this boat. I'm still to pick up tickets for some midweek games, but so far budget has been spent sorting out the likes of the Newcastle event. The sales strategy is interesting. They have made the conscious decision to not focus on price, with no discounts available (they are sort of lying with that), and their approach seems to be to focus on scarcity, their ads all talk about % sold. The problem with it is not a single game is sold out, so that scarcity isn't there. It's really tone deaf tbh. Hopefully this Saturday will look great and will get the tournament off to a bang and we'll get sales off the back of that, but so far it hasn't been great. I started a thread a few weeks back highlighting the good value tickets for games, yet the organisers aren't talking about that. I haven't seen a single ad for £15 tickets at Leigh for example. Or that you can see Samoa v France for £20. It's just not mentioned. Edited October 10, 2022 by Dave T 7 Link to comment Share on other sites More sharing options...
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