IMG Grading System (Many Merged Threads)

[Exiled Wiganer]

4 hours ago, Chrispmartha said:

That intern with a spreadsheet needs a promotion 

So, they think that getting more hits on social media is a good idea? We really are shopping at Harrods now. 
 

That said, I think you faith in these people is lovely in this day and age of so much cynicism. I can only hope they have some merch you can buy (and nobody even paid me for that idea!)

[PECETTO]

5 hours ago, The Phantom Horseman said:

That's not the question I asked though is it? We know Toulouse didn't pay for Wakefield's transport because we've seen the photo of the jet they hired.

Did Toulouse say to Wakefield "nah we're not paying you anything because you're super rich", or did Wakefield inform Toulouse they'd make their own transport arrangements?

Toulouse pay the transport like for all the clubs and wakefield pay the extra to come with a private jet. 

[PECETTO]

5 hours ago, Wollo Wollo Wayoo said:

Original statement was proved wrong.  I rest my case.

Pfff

[PECETTO]

4 hours ago, Wollo Wollo Wayoo said:

Last time. 

The response was to a statement saying Toulouse had actually paid for every one's transport. Just one example of where they didn't.

Yes they did. 

[Hopie]

33 minutes ago, Worzel said:

I don’t know whether it’s a play-off stat, or the full season (more likely the latter), but the key thing is that like-for-like growth is huge. Properly huge. 

These are metrics that drive commercial value from sponsors in time, and also show our media partners that demand is growing. 

Those increases are big, but I assume we are starting from a very low bar. If you divide it by 12 (or more if this includes central accounts) to get each clubs figure, then divide it by a 30 week season the numbers are getting pretty small.

It only really means something to sponsors if the numbers can be monetised and the numbers alone won't show things like demographics and click through rates etc. Hopefully it at least helps start the conversation, but we need to be sure these increases include different people to our usual audience, because that audience doesn't provide or inspire enough spending. 

[17 stone giant]

26 minutes ago, Exiled Wiganer said:

I can only hope they have some merch you can buy (and nobody even paid me for that idea!)

An IMG mug?

[Harry Stottle]

29 minutes ago, 17 stone giant said:

An IMG mug?

Saying nowt!

[Agbrigg]

42 minutes ago, PECETTO said:

Toulouse pay the transport like for all the clubs and wakefield pay the extra to come with a private jet. 

I will say it again, Wakefield paid the total cost of their trip and Toulouse contributed nothing. Wakefield did ask for a contribution which was the amount that it costs them when they pay the other teams expenses. Toulouse refused to pay anything and as far as I am aware have still not contributed One pound or euro to Wakefields visit.

[PECETTO]

5 minutes ago, Agbrigg said:

I will say it again, Wakefield paid the total cost of their trip and Toulouse contributed nothing. Wakefield did ask for a contribution which was the amount that it costs them when they pay the other teams expenses. Toulouse refused to pay anything and as far as I am aware have still not contributed One pound or euro to Wakefields visit.

Wrong 

[N2022]

7 hours ago, Worzel said:

This is slightly clearer. The site only allows 250kb so you have to compress it.

Is it true that getting their infographics even just slightly less pixelated than the image above might have kept Broncos up...? 

[N2022]

6 hours ago, 17 stone giant said:

Delighted to see that the numbers are increasing. Those figures are extremely impressive.

What is an impression on social, and what is an engagement on social?

 

An impression on social is when you get to an event and someone tells you you look nice. An engagement on social is when you go to an event and surprisingly end up pledged to wed someone you've just met who told you you look nice?

Edited October 16, 2024 by N2022
Typo

[Hopie]

Edited October 16, 2024 by Hopie

[Forever Trinity]

12 tickets sold by Toulouse for a grand final is pathetic to say the least. The Bulls took quite a few fans to Toulouse for the semi with a weeks notice for travel, if Toulouse want to be in SL then at least get up for a final where points are at stake and support your team.

[bobbruce]

8 hours ago, Agbrigg said:

I will say it again, Wakefield paid the total cost of their trip and Toulouse contributed nothing. Wakefield did ask for a contribution which was the amount that it costs them when they pay the other teams expenses. Toulouse refused to pay anything and as far as I am aware have still not contributed One pound or euro to Wakefields visit.

Do we know how Toulouse normally pay for travel expenses. Is it cash or have they negotiated and paid for a deal with a travel company that covers their flight and everyone else’s.

[PECETTO]

21 minutes ago, bobbruce said:

Do we know how Toulouse normally pay for travel expenses. Is it cash or have they negotiated and paid for a deal with a travel company that covers their flight and everyone else’s.

Cash

[Agbrigg]

8 hours ago, PECETTO said:

Wrong 

I hope I am wrong because it would be unreasonable if they refused.

On a wider issue, I totally understand why championship clubs need assistance with travel expenses having seen the perilous state some clubs exist financially in the championship. However as I have said previously I also believe SL clubs should stand the cost of French travel themselves or step aside. 

[kiggy]

38 minutes ago, Forever Trinity said:

12 tickets sold by Toulouse for a grand final is pathetic to say the least. The Bulls took quite a few fans to Toulouse for the semi with a weeks notice for travel, if Toulouse want to be in SL then at least get up for a final where points are at stake and support your team.

I looked into it. I have to take the loss of 2 days not working so factoring in that cost it would be around 1800euro for the 2 of us to go. There is a bigger contingent of TO fans based in and around Manchester so I would think they would help the numbers.  

[Worzel]

9 hours ago, Hopie said:

Those increases are big, but I assume we are starting from a very low bar. If you divide it by 12 (or more if this includes central accounts) to get each clubs figure, then divide it by a 30 week season the numbers are getting pretty small.

It only really means something to sponsors if the numbers can be monetised and the numbers alone won't show things like demographics and click through rates etc. Hopefully it at least helps start the conversation, but we need to be sure these increases include different people to our usual audience, because that audience doesn't provide or inspire enough spending. 

I think you're actively looking for negatives here. If it's a low bar then it's a low bar the existing organisation was at after almost two decades of social media activity. It reinforces change was needed. There's no reason to believe conversion from this engagement is worse than normal, and indeed given the improvement made on these input metrics every reason to think the people behind the digital activity know what they're doing, so conversion and audience mix are far more likely to be better than prior. 

If we'd judged D-Day on the basis of "it's a bit disappointing we're not on the outskirts of Berlin yet" then we wouldn't have won the war. As Lao Tzu said, a journey of a thousand miles begins with the first step..! 

[Gooleboy]

8 minutes ago, kiggy said:

I looked into it. I have to take the loss of 2 days not working so factoring in that cost it would be around 1800euro for the 2 of us to go. There is a bigger contingent of TO fans based in and around Manchester so I would think they would help the numbers.  

Featherstone played at Toulouse on the Sunday then Toronto on the Saturday and took a sizeable fallowing to both. If fans are determined enough they will be there.

[Gooleboy]

9 hours ago, 17 stone giant said:

An IMG mug?

Should be a best seller.

[Worzel]

8 hours ago, N2022 said:

Is it true that getting their infographics even just slightly less pixelated than the image above might have kept Broncos up...? 

No, London Broncos were relegated because they kept mixing up 'there', 'they're' and 'their' on there their online media activity, so heads just had to roll. 

[gingerjon]

It's good to see that some of the most fervent "P&R or death" advocates also believe that off field criteria such as "how many away fans does this team bring" should play a part in how worthy a team is of being in Super League, or even in the RFL set up at all.

[gingerjon]

1 minute ago, Worzel said:

No, London Broncos were relegated because they kept mixing up 'there', 'they're' and 'their' on there their online media activity, so heads just had to roll. 

I am not buying a membership until they sort out the bit about getting a "Bronco's" newsletter.

[Damien]

2 minutes ago, gingerjon said:

It's good to see that some of the most fervent "P&R or death" advocates also believe that off field criteria such as "how many away fans does this team bring" should play a part in how worthy a team is of being in Super League, or even in the RFL set up at all.

Don't forget how many satellite dishes they sell too (even though there is zero evidence that it makes any difference either way).

[Archie Gordon]

I'm inclined to be very impressed with the social media numbers for SL (I think it is SL only, rather than the clubs). One reason for that is that engagements haven risen a bit more than impressions (percent wise). That suggests not just more output, but slightly better output.

Like others, I would like to know whether the # of SL followers went up too - are we engaging the same people more often or are we reaching new folks? 

Edited October 17, 2024 by Archie Gordon